Marketing Operations Manager
The Marketing Operations Manager is responsible for creating and executing digital campaigns in Marketo for the extended Marketing team.
Ideal candidates have a background in Marketing automation and an ability to balance multiple competing priorities with cross-functional teams.
If your skills, experience, and qualifications match those in this job overview, do not delay your application.
We are looking for a driven, detail-oriented self-starter to execute digital marketing campaigns from Marketo. Candidates must have technical ability and hands-on knowledge of Marketo and Salesforce.
Specific responsibilities include :
- Work closely with the marketing team in end-to-end execution of programs in Marketo, including program creation, segmentation, QA, tracking, and list imports.
- Monitor lead scoring and propose adjustments based on target conversion rates.
- Develop, execute, and QA lead gen digital campaigns using Marketo and Salesforce.
- Asset creation including landing pages, forms, and creative assets.
- Develop UTM parameters and programs for high-value content assets to capture conversions by Marketing channel.
- Create and schedule emails for divisions outside of the marketing ecosystem.
- Manage and update the lifecycle of content assets on the ServiceMax website.
- Manage multiple Content Syndication vendors for lead generation programs.
- Upload all records generated from DiscoverOrg, tradeshows, and ServiceMax events into Marketo.
- Assist with data integrity practices, including cleansing, de-duplication, and data normalization.
Requirements :
- 3+ years of hands-on Marketo experience, preferably at a fast-paced start-up.
- Marketo Certified Expert preferred, or other marketing automation systems.
- Familiarity with CRM systems like Salesforce.com.
- BA / BS degree required.
Skills and characteristics :
- ROI driven mentality.
- Hands-on, results-driven, with a bias towards action and a strong track record of success.
- Strong project management skills; ability to juggle multiple projects, organize & prioritize.
- Strong communication skills, both orally and in writing.
- Demonstrated ability to build & maintain cross-functional relationships and work collaboratively in a team environment.
- Self-starter, who needs little hand-holding and can get up to speed quickly.
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