Job Description
Restaurant Marketing is the implementation of the Raising Cane’s brand and Marketing Strategy. At Cane’s, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations).
The Regional Leader of Marketing (RLM) will lead the development and execution of Restaurant, DMA & Regional level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals.
In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty.
The RLM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes.
Principal Responsibilities & Duties
Primary Responsibility Support Restaurants
- Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance
- Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs
- Responsible for enforcing Raising Cane’s brand standards and Restaurant Marketing philosophies
Secondary Responsibility- Support Business Unit(s)
- The RLM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals)
- Lead Regional Area Leader of Marketing team and reinforce Business Unit routines
Tertiary Responsibility Support Function
- Recruit, hire and train exceptional Area Leaders of Marketing and Restaurant Marketing Coordinators
- Influence function support resources and priorities
Qualifications
Position / Role Requirements
- Expert knowledge of core marketing concepts and competencies
- Operational mindset with strong interpersonal skills
- Strong brand and financial acumen
- Expert time management and project organizational skills
Business Unit Requirements
- Acts as a role model, consistently represents & lives Cane’s Values
- Adherence to Company How We Do Business requirements
- Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned)
- Ability to Travel 50-70%; within designated area
Additional Information
All your information will be kept confidential according to EEO guidelines.
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