The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S.
and has supported over 20,000 healthcare professionals and team members at more than 1,300 health and wellness offices across 48 states in four distinct categories : dental care, urgent care, medical aesthetics, and animal health.
Working in partnership with independent practice owners and clinicians, the team is united by a single purpose : to prove that healthcare can be better and smarter for everyone.
TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses : Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet.
Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.
We are seeking an experienced and highly motivated Director of Product & Service Line Marketing to lead the product & marketing strategy and execution for specific service lines at Aspen Dental.
This role will be primarily focused on Aspen Dental’s largest service line tooth replacement. The successful candidate will be responsible for developing and executing comprehensive marketing strategies and plans to drive awareness, increase market share, and attract and retain customers.
This role will partner with teams across the organization to define overall product and service line priorities and deliver on business results.
This role requires a deep understanding of the dental industry, excellent strategic thinking, strong leadership skills, ability to work cross-functionally and a track record of success in brand and product marketing.
Responsibilities :
- Responsible for product and service line business results and performance
- Develop annual marketing strategy and quarterly initiatives, aligned to Aspen’s overall and service line specific goals
- Possess a deep understanding of target customers, including characteristics, pain points, behaviors, decision drivers and the customer journey
- Conduct market and competitor analysis to identify trends and understand what competitors are doing and why they are winning with consumers
- Monitor business performance and develop action plans to address opportunities and improve the customer funnel
- Build strong relationships with Aspen stakeholders across operations, clinical and commercial to drive the business
- Improve effectiveness and the ROI of marketing investments through optimization in partnership with shared services (e.
g., paid media, social, affiliates, CRM, web, analytics, insights)
Identify opportunities to innovate and differentiate our product offering, including new products, value-added services, product features and experiences.
Develop and execute GTM strategy for new products / offerings to effectively bring to market.
- Drive product branding, naming and promotional strategy.
- Define and articulate value proposition, specific product positioning and compelling messaging that effectively communicates benefits to target patients and differentiates from competitors
- Own the service line customer experience; develop messaging and priorities by channel and part of the journey and work with channel partners to execute across media assets, social media, web experience and CRM journeys
- Drive the creation of service line marketing collateral and content, working with marketing partners
Qualifications :
- Bachelor's degree in Marketing, Business Administration, or related field. Advanced degree is a plus.
- Minimum 10 years of experience in brand management, marketing strategy, product marketing or related roles, preferably within the dental or healthcare industry.
- Proven track record of developing and executing successful product marketing strategies.
- Experience developing and bringing a new product offering to market strategically and commercially.
- Excellent strategic thinking, planning, and execution skills.
- Ability to analyze performance data and develop actionable insights and opportunities
- Exceptional communication and presentation abilities.
- Experience managing teams, collaborating cross-functionally and working in a matrix organization.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
- Entrepreneurial; takes ownership, innovates and drives amidst ambiguity
- Desire to be part of a growth-oriented team and culture
Starting salary : $175,000-195,000 / yr, plus up to 25% bonus opportunity
Position will be hybrid (3 days in-office, located at 800 W Fulton)
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