B2B Marketing Manager
Naperville, IL area in office
Competitive base, bonus opportunity, benefits (medical, dental, 401(k), PTO)
LHH Recruitment is working with a B2B company that has an opening for a Marketing Manager with experience developing marketing strategy and handling tactical execution.
You will be the only marketing resource and will need to be able to be strategic and tactical.
Our client is a manufacturer and distributor of measurement materials. They’re small but have a large global reach. They strongly value the role that marketing plays in the growth and positioning of the business.
The Marketing Manager will be responsible for the development and execution of marketing strategies to grow revenues through the increase of brand awareness and product positioning.
You’ll be responsible for collaborative creation, implementation, and measurement of successful, comprehensive marketing programs across traditional and digital channels.
Other responsibilities :
- Develop and execute marketing strategies to meet revenue goals.
- Develop marketing plans for new product launches.
- Evaluate customer needs, market conditions, and competitive analysis to influence strategy.
- Lead social media efforts.
- Provide input into new product requirements, forecasts, target markets, competitor information, and pricing.
- Build a proficient knowledge of product lines.
- Manage annual marketing budgets for trade show and other marketing expenditures.
- Enhance ecommerce website and track key metrics.
- Develop, execute and analyze online marketing efforts across website, email marketing, paid ads and paid social campaigns, and SEO.
- Identify, analyze, and measure trends and content to measure performance, and optimize user experience.
- Ensure consistent brand messaging across all social media channels.
Requirements :
- Bachelor’s degree in marketing or related field.
- Minimum 5 years of marketing experience doing strategy and execution.
- Experience using Netsuite ERP software.
- Graphic design and video editing capable.
- Effective communicator across all levels of management.
- Experience with new marketing and sales channels, developing product launches and product positioning.
- Strong verbal / written communication skills, able to be persuasive while considering how audiences consume information.
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