Florida Orthopaedic Institute is hiring : Social Media Manager in Temple Terrace

Job Title : Social Media Manager

Location : In Office

Department : Marketing & Sales

Reports To : Director of FOI Marketing

Position Summary : The Social Media Manager is responsible for leading FOI's social media presence across all platforms, with a focus on increasing brand awareness, strengthening community connection, and driving patient and provider engagement. This role develops and executes social strategies, oversees content creation, manages community interactions, and tracks performance to support broader marketing and organizational goals. The ideal candidate brings creativity, digital expertise, and a passion for storytelling in a mission-driven healthcare environment.

Key Responsibilities

The Social Media Manager will lead FOI's digital presence across platforms, executing strategies that drive awareness, engage our community, and reflect the voice of our organization. Responsibilities include :

• Develop and execute a comprehensive social media strategy aligned with company goals and brand identity.
• Create content strategies that support both enterprise-wide initiatives and localized clinic or division-level messaging.
• Manage daily publishing and scheduling of content across platforms (e.g., Facebook, Instagram, X / Twitter, LinkedIn, TikTok, YouTube).
• Partner with providers and internal stakeholders to develop educational content and blogs that support SEO and patient engagement.
• Create engaging, original, and visually compelling content in collaboration with the creative team.
• Monitor, listen, and respond engage with the community in a timely and authentic manner to build trust and brand connection.
• Analyze key metrics, generate reports, and adjust strategy to maximize content and campaign performance.
• Manage social media advertising campaigns, including budgeting, targeting, and reporting ROI.
• Collaborate cross-functionally with marketing, PR, clinical teams, and patient experience to ensure integrated messaging.
• Stay up to date on trends, platform updates, best practices, and emerging tools.
• Identify and build relationships with influencers and brand advocates cultivate relationships with healthcare influencers, community partners, and brand advocates.
• Ensure social content adheres to brand guidelines, tone, and legal / compliance requirements.

Required Qualifications

Preferred Qualifications

Join Our Team

At Florida Orthopaedic Institute, we understand the power of digital storytelling in building trust, engaging our community, and advancing our mission. As Social Media Manager, you'll play a key role in shaping how our brand is experienced online by connecting patients, providers, and partners through compelling content and meaningful conversations. If you're a creative thinker with a passion for purpose-driven work, we invite you to bring your voice to FOI.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.