Executive Director, Consumer Marketing - Rare Disease

Position Summary

The Executive Director, Rare Disease Marketing (Patient Channel) will be a key commercial leader shaping the future of Acadias rare disease franchise. This highly visible role will drive strategy and execution across the patient channel and digital ecosystem, spanning both inline and pipeline brands. As the primary voice for patient engagement, this leader will define and deliver best-in-class patient and caregiver marketing strategies, while also advancing HCP initiatives that support disease awareness and earlier diagnosis.

Reporting directly to the SVP of the Business Unit, the Executive Director will work at the center of a broad cross-functional networkincluding Advocacy, Corporate Affairs, Medical Affairs, Market Access, and Commercial Operationswhile overseeing multiple agencies to bring innovative, impactful campaigns to market. With responsibility across disease state awareness, branded and unbranded campaigns, non-personal promotion, and digital strategy, this leader will play a pivotal role in shaping brand direction, accelerating launch readiness, and ensuring an exceptional experience for patients, caregivers, and providers.

Primary Responsibilities :

• Assess US market landscape and market insights to refine and implement best-in-class go-to-market launch plan, re-assessing as needed to drive results
• Lead the development of US Patient marketing strategy and launch plans for Trofinetide in close collaboration with Brand Marketing team & key functional partners (i.e. Sales, Training, Commercial operations, Medical Affairs, Market Access, Patient Services, and Market Research).
• Key strategic focus areas include :

Input to Brand positioning

Education / Experience / Skills :

Requires a Bachelors degree in marketing, health care, business administration or related field; Master's degree preferred.  A minimum of 15 years of progressively responsible experience within the pharmaceutical or biotech industry; and, at least 5 years of marketing experience with specific experience in Patient marketing.  Previous ,launch experience in the U.S. is recommended especially in rare disease.

Must possess :

Physical Requirements :

This role involves regular standing, walking, sitting, and the use of hands for handling or operating equipment. The employee may also need to reach, climb, balance, stoop, kneel, crouch, and maintain visual, verbal, and auditory communication both in a standard office environment and while working independently from remote locations. Employee must occasionally lift and / or move up to 20 pounds.  This position requires the ability to travel independently overnight and / or work after hours as required by travel schedule or business need

In addition to a competitive base salary, this position is also eligible for discretionary bonus and equity awards based on factors such as individual and organizational performance. Actual amounts will vary depending on experience, performance, and location.

Salary Range

$268,800 — $336,000 USD

What we offer US-based Employees :

EEO Statement (US-based Employees) : Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications in the exact way they are described in job postings. We are committed to building a diverse, equitable, inclusive, and innovative company, and we are looking for the BEST candidate for the job. That candidate may be one who comes from a less traditional background or may meet the qualifications in a different way. We strongly encourage you to apply, especially if the reason you are the best candidate isnt exactly what we describe here.

It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, including related to hairstyle, color, religion or religious creed, sexual orientation, gender, gender identity, gender expression, gender transition, country of origin, ancestry, citizenship, age, physical or mental disability, genetic information, legally-protected medical condition or information, marital status, domestic partner status, family care status, military caregiver status, veteran or military status (including reserve status, National Guard status, and military service or obligation), status as a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, or any basis protected under federal, state or local law.

As an equal opportunity employer, Acadia is committed to a diverse workforce. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Furthermore, you may request additional support if you are unable or limited in your ability to use or access Acadias career website due to your disability, along with any accommodations throughout the interview process. To request or inquire about your reasonable accommodation, please complete our  Reasonable Accommodation Request Form  or contact us at  talentacquisition@acadia-pharm.com  or  858-261-2923 .

Please note that reasonable accommodations granted throughout the recruiting process are not guaranteed to be the same accommodations given if hired. A new request will need to be submitted for any ADA accommodations after starting employment.

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