Regional Director of Sales and Marketing

Job Purpose

Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.

The Regional Director of Sales position is responsible for providing sales leadership to a group of communities in order to drive occupancy and revenue.

This role works closely with the VP of Sales, Operations Leadership, and Directors of Sales to develop sales strategies and adjust existing techniques to increase revenues within each Senior Living community.

This critical role will oversee marketing campaigns, analyze current market trends to meet consumer expectations, coordinate promotional events, handle sales staff training, and work with leaders to create a successful sales culture at each community.

Company Overview

True Connection Communities (TCC) is a rapidly growing Senior Housing platform focused on the Active Adult and Independent Living segments of the business.

At TCC, every day is an opportunity at our Senior Living Community for all our team members to make lasting connections with each other, residents, and resident’s families in a profound and personal way.

Team members serve as a bridge between the residents, families, and the company allowing us to provide the absolute best experience for all.

For more information on True Connection Communities visit www.trueconnectioncommunities.com.

Benefit of working for us based on eligibility

• Medical / Dental / Vision Insurance, Health Savings Account (HSA) & Flexible Spending Account (FSA)
• Paid Parental Leave, Short-term & Long-term Disability
• Industry-leading PTO
• Paid Holidays
• 401k program; Including match
• Tuition reimbursement
• Staff development courses & free online training courses
• Paid training
• Bonus programs
• Employee Assistance Program (EAP)
• Employee / Resident Referral Bonuses

Duties and Responsibilities

Works with the VP of Sales to position communities by communicating each community’s best attributes to prospective residents.

Manages open inventory and collaborates on pricing opportunities with corporate leadership.

• Monitors marketing and sales performance expectations and takes action to exceed occupancy goals, revenue goals, and other company sales metrics.
• Oversees marketing budget dollars to assure optimal exposure in media (e.g., social media, print, digital) and with referral sources.
• Works with Operations Leadership and the VP of Sales to identify the appropriate sales structure at communities.
• Assists in interviewing, hiring, training, and coaching of all sales staff in assigned communities. Actively partners with Sales and Marketing, Human Resources, and Operations in the recruitment, hiring, training, coaching, evaluating, and performance management of all sales positions within assigned communities.
• Oversees and / or completes the marketing plan and budgetary process for assigned communities. Partners with the marketing team in the development and modification of short and long-range community marketing plans and budgets by assuring competitor information, data and feedback are available.
• Coordinates the completion of competitive analysis on assigned communities every quarter and keeps current on competitive projects and programs in the marketplace.

Understands local markets and collaborates with Operations and the VP of Sales to make pricing and concession recommendations.

• Reviews and analyzes weekly and monthly sales and marketing reports to ensure accuracy of information, develop plans to improve on the Key Performance Indicators (KPIs) if necessary and make recommendations for necessary changes.
• Responsible for conducting quality assurance calls throughout the sales process to ensure all sales and marketing processes are properly executed.
• Visits communities in order to ensure execution of the sales and marketing programs and strategies to achieve and maintain full occupancy as defined by the communities’ business plans.

Attends and participates in team meetings within TCC.

Promotes True Connection Communities in a positive manner and sets the example for the company’s standards for excellence.

Serves as a consensus builder among Sales and Operations teams.

• Encourages teamwork through cooperative interactions with Operations and other corporate personnel. Educates and supports Operations management and Executive Directors about the sales and marketing programs for their respective communities.
• Maintains comprehensive knowledge of the Customer Relationship Management (CRM) system and conducts training on the CRM.

Monitors community lead and business tracking systems, sales tools and resources to ensure compliance with system usage and follow up statistics.

Performs other duties as assigned.

Qualifications

• Minimum of two to four years related experience in a sales role.
• Bachelor's Degree in healthcare, gerontology, business, sales or related field preferred.
• Excellent written and oral communications skills.
• Strong interpersonal skills with a demonstrated history of building strong relationships across multiple generations.
• Able to prioritize and effectively manage multiple tasks.
• Demonstrates good judgment, strong problem solving and decision-making skills.
• Familiarity with Microsoft software preferred.
• Experience with CRM systems a plus.
• Must be willing to travel with proximity to a major airport.
• A valid driver’s license, clean driving record, and automobile insurance.

Working Conditions

This job operates in a professional office environment. This job routinely uses standard office equipment such as computers, phones, printers, photocopiers, filing cabinets and fax machines.

This job also involves visiting Senior Living Communities, in which case the role will have possible exposure to communicable diseases and infection, possible exposure to blood-borne pathogens, possible exposure to various chemical, infectious, or biological hazards, and possible exposure to pets.

This position will require extensive travel to assigned communities.

We are an Equal Employment Opportunity Employer M / F / D / V. We are committed to equal employment opportunity to all qualified persons, without regard to race, color, religion, creed, ancestry, national origin, age, gender, gender identity or expression, marital status, disability, or other protected status, as established by Federal or State laws.

We comply with the Americans with Disabilities Act (ADA), to provide reasonable accommodations for persons with disabilities.

We are a Drug-Free / Smoke-Free Workplace.

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