Senior Manager, User Acquisition Marketing
We are looking for a creative and analytical User Acquisition Marketing Senior Manager to lead the audience growth strategy for our client.
This is a full-time high-impact and high-visibility role based in San Mateo, California that reports to the VP of Marketing.
Key Responsibilities :
- Own and drive global user acquisition strategy across organic and paid media channels to meet active audience, awareness, and subscription goals
- Manage a paid marketing agency to advise on a strategy that effectively balances awareness-driving and subscriber acquisition efforts across channels
- Lead the SEO and ASO efforts in conjunction with the product teams, platform partners, and agency
- Partner with BI and Analytics teams to analyze UA performance across campaigns and channels with a strong understanding of attribution methodologies to measure and optimize their media mix
- Execute and operate their organic social and partnerships in conjunction with the brand / integrated marketing team, owning all reporting and analytics for these channels
- Collaborate across teams for cohesive end-to-end marketing campaign success
- Develop and manage a team of 3 reports across locations and time zones
Requirements :
- Bachelor's degree in Marketing, Communications, or a related field
- 8+ years of work experience in digital marketing with an emphasis on growth marketing and both paid and organic channels
- 3+ years of experience managing a team of direct reports
- Excellent analytical skills with experience in Google Analytics and other data reporting and visualization tools such as Looker and Amplitude
- Solid understanding of paid marketing channels and social media platforms (Meta, Instagram, TikTok, Twitter / X, LinkedIn, YouTube, Sprout Social, etc.
and their analytics tools
- Deep knowledge of user acquisition channels and their measurement
- Excellent written and verbal communication skills
- Experience collaborating in a fast-paced and highly cross-functional environment
- Familiarity with Asana and marketing analytics tools
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