Head of Marketing and Communications, Yale School of Nursing

Position Focus :

Are you ready to shape the future of the prestigious Yale School of Nursing? We invite you to lead the charge in redefining our brand.

This is your chance to create a compelling and innovative communication that will resonate across all channels and touchpoints.

Join us in building a progressive and memorable brand that stands the test of time. Seize this unique opportunity to bring your fresh perspectives and make a lasting impact at one of the nation's leading nursing schools.

Develop and implement a comprehensive communication and branding strategy. This role is crucial for shaping the school's identity and ensuring a consistent and engaging presence across all channels and touchpoints.

The ideal candidate will bring fresh perspectives, possibly from other industries, to enhance our brand's journey to be more progressive and modern.

Key Responsibilities :

• Develop and execute a robust communication and brand strategy that aligns with the School of Nursing's vision and goals.
• Create and manage content for various channels, including social media, website, print materials, and more.
• Design and implement campaigns that effectively engage prospective students, donors, alumni, and other stakeholders.
• Ensure consistent messaging and branding across all communication platforms.
• Collaborate with internal teams, including admissions, development, and academic departments, to support their communication needs.
• Monitor and analyze the effectiveness of communication strategies and campaigns, making data-driven adjustments as needed.
• Stay updated with industry trends and bring innovative ideas to enhance the school's branding efforts.
• Foster relationships with media outlets and manage public relations activities to promote the school's achievements and events.

Essential Duties

1. Manages relationships with external media sources. Pursues media coverage creatively and aggressively. Responds to inquiries from national and international news media, student media, the University community and the general public.

2. Enhances the overall quality of media relations for key stakeholders by preparing them for media interviews. Manages relationships with key campus stakeholders with a high degree of professionalism, judgment and understanding of stakeholder goals.

3. Creates compelling story ideas and narratives; produces content for both external and internal channels; writes copy and social media posts and manages content.

4. Plans social media strategies for key University communications and programs. Monitors University social media assets for negative comments or misinformation.

5. Supports short- and long-term communication planning with insights into audiences, channels and culture; coordinates with other communications professionals to achieve institutional goals;

leads the communications process within developed standards and protocols. 6. Supports effective response strategies, often in crisis situations requiring 24 / 7 attention and intense media / public scrutiny, and articulates the University’s position via personal interviews or written responses.

7. Produces multimedia content and manages the work of graphic and web designers, student interns, printers, video producers and photographers.

8. Manages communication plans for all stakeholders by understanding the significance of campus initiatives and / or academic work;

creates compelling stories and messages to translate the significance through language that is clear and accessible for public awareness.

9. Develops and maintains regular contact with media representatives in multiple disciplines. 10. Maintains the Yale brand and graphic identity standards;

supports and maintains standard operating procedures; contributes to digital asset management. 11. May perform other duties as assigned.

Required Education and Experience

Bachelor’s degree in English, Journalism, Communications or related field and eight years of experience in public relations, journalism, television, corporate communications or agency work or an equivalent combination of education and experience.

Demonstrated experience in developing communications for a range of media and working with creative professionals in design, photography or video.

Required Skill / Ability 1 :

Demonstrated experience in development and execution of strategic and analytic marketing and communications plans, including branding, public relations, government relations and social media.

Required Skill / Ability 2 :

Record of superior writing and editing skills for marketing and philanthropic purposes, as well as a demonstrated ability to write in a style and voice suitable for a variety of audiences, including donors, legislators, faculty, current and prospective students, and the general community.

Required Skill / Ability 3 :

Strong organizational skills, ability to set priorities, data-driven, and high degree of attention to detail; ability to manage multiple competing priorities concurrently.

Required Skill / Ability 4 :

Strong management skills, ability to lead teams and manage change.

Preferred Education, Experience and Skills :

Master’s degree in Marketing, Communications, Journalism or related field and ten years of experience. Proven experience overseeing communications in a large, decentralized University, particularly in the field of nursing and / or health sciences.

Website design and development experience.

Drug Screen

Health Screening

Background Check Requirements

All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements.

All offers are contingent upon the successful completion of the background check. For additional information on the background check requirements and process visit "Learn about background checks" under the Applicant Support Resources section of Careers on the It's Your Yale website.

COVID-19 Vaccine Requirement

The University maintains policies pertaining to COVID-19. All faculty, staff, students, and trainees are required to comply with these policies, which may be found here :

Posting Disclaimer

The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties and responsibilities of the particular position.

Employees will be assigned specific job-related duties through their hiring departments.