Brand Manager

PLEASE PROVIDE A RESUME

POSITION PURPOSE

The Bashas' Brand Manager leads the efforts for strengthening the brand’s public image and driving customer loyalty through the implementation of marketing initiatives.

This role leads the creation of all marketing campaigns and events for the Bashas' brand and communicating plans to business partners.

The Bashas' Brand Manager ensures effective campaign performance by monitoring marketing results, public perception, industry trends and competitive actions.

ESSENTIAL JOB FUNCTIONS AND BASIC DUTIES

1) *Collaborates with senior leaders to develop quarterly marketing plans to include paid advertising, loyalty communications (e-mail, print and push), earned social media, store signage, website content, and events.

a. Keeps up to date on trends in the industry to incorporate in quarterly plans.

2) *Initiates projects with marketing team to execute on quarterly marketing plans. Partners with Traffic Manager to ensure timelines and approval requirements are achieved.

a. Develops creative briefs and creates job tickets.

b. Works independently and collaborates with cross functional teams to ensure campaigns are executed correctly and optimized.

c. Works with Category Managers and Operations teams to answer questions and gain information to ensure projects stay on track.

3) *Serves as project lead for assigned brand and communicates initiatives and results to leadership and key stakeholders.

a. Oversees local events and marketing opportunities with / on behalf the brand in conjunction with marketing and PR teams to include new store openings.

b. Applies independent judgement and sound decision-making to resolve issues that arise during marketing activities and seeks to maintain desired outcomes.

c. Tracks and measures results of marketing tactics to assess effectiveness and areas of opportunity.

d. Work with senior leaders to develop hindsight decks that summarize results for the following year including paid advertising, loyalty communications (e-mail, print and push), earned and paid social media, store signage, website content, and events.

MINIMUM QUALIFICATIONS

EDUCATION AND EXPERIENCE :

REQUIRED KNOWLEDGE :

Bachelor’s degree in Marketing, or related field and a minimum of five or more (5+) years of experience as a Brand Manager or Account leader for a retailer, or equivalent combination of education and experience.

Grocery retail experience preferred.

Advanced knowledge of print, digital and creative production process.

Local advertising practices and tactics.

Microsoft Office Suite (PowerPoint and Excel).

HTML and Adobe Creative Suite preferred.

SKILLS / ABILITIES :

• Ability to prioritize, scope project requirements and manage multiple tasks simultaneously.
• Analytical thinking : ability to prepare reports and summaries on marketing results.
• Excellent written and verbal communication.
• Ability to creatively solve problems.
• Ability to translate overall business and marketing requirements to store teams for productive and efficient collaboration.
• Exceptional research and organizational skills.
• Can effectively cope with change, shift gears comfortably.
• Develops strong working relationships with vendors, internal stakeholders, and community partners.

CERTIFICATIONS REQUIRED

Not applicable.

PHYSICAL DEMANDS - Employees may occasionally experience the following physical demands for extended periods of time :

• Standing for long periods of time at store or community events.
• Lifting up to 40 pounds, occasionally
• Viewing computer monitor
• Keyboarding

WORK ENVIRONMENT

Work is performed in a retail / office environment. Frequent travel to store locations and events, as necessary. Ability to work extended hours, evenings and weekends as required.

• Denotes essential job functions.
30+ days ago