PRODUCT MARKETING COORDINATOR

Job Description

Welcome to the intersection of energy and home services. At NRG, we're driven by the idea of a smarter, cleaner, more connected future-and the possibilities that will bring to the world and to the 7.

3 million customers we serve.

Vivint Smart Home, an NRG-owned company, is a leading smart home company in the United States, dedicated to redefining the home experience with intelligent products and services.

We find purpose in proactively protecting and keeping our customers connected to home, no matter where they are. Join the Smart Home team to create smarter, safer and more sustainable homes.

More information is available at www.nrg.com or www.vivint.com. Connect with NRG and Vivint on Facebook, Instagram, LinkedIn and X.

Summary :

We are looking for curious, hands-on individuals to join our growing Product Marketing team! In this role, you will be responsible for uncovering market, customer, and competitive insights that are critical to building go-to-market strategies and informing our short and long-term business decisions.

You will be pivotal in building strategies that drive decisions on where the business should invest resources and which opportunities we should pursue.

You will work closely with Program Management, Sales, Product, Finance, and Supply Chain to create data-driven business plans that identify, define, and validate which products we build and launch.

The ideal candidate thrives in fast-paced, ambiguous environments with a strong entrepreneurial spirit. They're highly organized with strong attention to detail.

This position will also work closely with cross-functional teams across the organization, so a demonstrated ability to build relationships and work collaboratively is a must.

Essential Functions / Responsibilities :

• Define, manage, and execute comprehensive go-to-market strategies for new and existing product initiatives, including audience definition, product positioning, comms architecture, and launch strategy.
• Effectively gather, assess, and synthesize market, competitive, and customer data to develop business plans, value messaging, and marketing strategies that validate needs for new products / concepts developed by the team.
• Partner closely with User Research, Sales, and Product teams to understand consumer needs and the broader competitive landscape.
• Collaborate cross-functionally across all marketing and sales enablement teams to develop core messaging, collateral, marketing campaigns, and sales enablement tools.
• Create impactful launch, lifecycle, and product end-of-life strategies.

Required Skills :

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Familiarity with a path to purchase / consumer journey, segmentation insights and actions, website / e-commerce performance, brand positioning, and P&L strategy.
• Results-driven, with a passion for using data to solve business problems, drive product innovation, and advance our brand narrative.
• Creative problem solver who can generate innovative marketing ideas and partner with cross-functional teams to drive execution.
• Exceptional communication and interpersonal skills to effectively collaborate with cross-functional teams
• Excellent project management skills, with the ability to handle multiple projects simultaneously
• Self-motivated with a strong bias toward action, balancing the quality of research with the desire to get insights quickly

Here are some highlighted perks you should ask us about :

• Free daily lunch and drinks on-site
• Paid holidays and flexible paid time away
• Employee / Friends / Family Discounts
• Onsite health clinic, gym, gaming tables
• Medical / dental / vision / life coverage & 24 / 7 Medical Hotline
• 401(k) + Employer Match
• Employee Resource Groups

WORKING CONDITIONS :

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.

SAFETY :

We enforce a safety culture whereby all employees have the responsibility for continuously developing and maintaining a safe working environment.

Each new employee is responsible for completing all training requirements. Additionally, the employee must accept they have responsibility for maintaining the safety of themselves, their co-workers, and the public.

Employees must adhere to all written and verbal instructions, promptly report and correct all hazards or unsafe conditions, question non-standard operations or unmitigated hazards, and provide feedback to management on all safety issues.

If you are an active Vivint employee, please apply through Workday by searching Find Jobs.

If you are an active Vivint employee, please apply through Workday by searching Find Jobs.