Sr. Digital Marketing Manager, B2B Payments & Lending

Description

Looking to drive digital strategy and execution for a fast-growing team supporting the payment needs of Amazon's business customers?

Our Amazon B2B Payments marketing team is focused on working with best-in-class partners to deliver payment solutions that meet the needs of our business customers.

Our team is continuously innovating and adding new market-leading features to delight our customers. We are looking for a candidate with hands-on expertise developing and driving digital channel marketing programs.

As a Sr. Digital Marketing Manager, you will be involved in planning, executing, and measuring the performance of marketing campaigns for small business customers within Amazon's owned and operated digital channels.

You will play an integral role in driving demand and lead generation campaigns. You will own development of the team's channel strategy, campaign roadmap, test and learn opportunities, and creative optimization work streams.

In addition, you will be responsible for planning and coordinating the onsite event strategy for our suite of small business payment products.

You will be responsible for analyzing traffic and other metrics and to report on performance to management teams.

Key job responsibilities

Collaborate with product and creative marketing stakeholders to develop digital campaigns that support our small business payment products

Partner with marketing tech partner teams to unlock new capabilities and placement opportunities

Work closely with the marketing, product, program partners and data science teams on channel strategy, campaign development and implementation

Coordinate portfolio-wide event planning, partnering with events teams to secure incremental marketing placements

Create and execute demand and lead generation programs

Analyze data to determine campaign efficiency

Ensure creative marketing materials undergo regular review and adhere to brand guidelines

Develop and communicate marketing plans, campaign results and project recommendations to leadership

Basic Qualifications

6+ years of professional non-internship marketing experience

Experience using data and metrics to drive improvements

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Experience building, executing and scaling cross-functional marketing programs

Experience communicating results to senior leadership

Experience using Microsoft Excel to manipulate and analyze data

Preferred Qualifications

Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM / sales insights

Experience with Salesforce and Tableau

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

For individuals with disabilities who would like to request an accommodation, please visit https : / / www.amazon.jobs / en / disability / us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800 / year in our lowest geographic market up to $186,500 / year in our highest geographic market.

Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and / or other benefits.

For more information, please visit https : / / www.aboutamazon.com / workplace / employee-benefits. This position will remain posted until filled.

Applicants should apply via our internal or external career site.