Senior Account Executive, PR

About Us

We're a full-service destination marketing agency where the norm is blending technology and creativity. We continue to evolve based on data, performance, and alignment to marketing goals and objectives.

Madden's Agile approach to destination marketing provides the flexibility our clients need to reach travelers, groups, and event planners.

Madden offers full-agency services and omni-channel solutions to destinations. Our cross-functional teams use insights from research to craft strong storytelling themes and develop custom campaign architectures.

We execute nimble media plans using the most strategic digital and traditional channels available to reach our partners' goals and deliver strong ROI.

About You

You live and breathe creative pitching strategy and thrive on leveraging existing and new media relationships to garner high-profile placements.

As a writer, you understand how to harness the power of storytelling and weave a salient communication style, written and verbal, into your process with clients and internal teams alike.

Your organizational skills and attention to detail are on point, you easily adapt to a variety of client requirements, and you can manage multiple projects simultaneously.

You also thrive working directly with clients to skillfully assess needs, suggest intuitive solutions, and leave them feeling heard.

You are a well-rounded public relations professional who embraces challenges in a fast-paced environment and knows how to communicate to build positive relationships and get the job done efficiently and effectively.

Also, you really, really love travel.

You're the Perfect Fit if You

• Create the right media angles, know how to develop stories, easily build new media relationships and maximize opportunity with current media relationships.
• Can clearly communicate, organize and address daily questions, including planning, timing, media targets, and client reporting.
• Are a wordsmith and love to write no matter the style or format
• Demonstrate mastery of verbal and presentation skills.
• Are a social media junkie.
• Are a creative thinker who loves to participate in brainstorms.
• Possess a solid understanding of digital marketing tactics and products, particularly SEO best practices and Google Analytics.
• Are a positive, proactive problem solver that works with clients and leadership to lead and conquer client and agency challenges head-on.
• Are a team player that has a roll-up your sleeves, let's get it done personality.
• Produce high-level, client-ready work, including email pitches, client content needs and update / action items.
• Thrives in a fast-paced, high-energy environment, surrounded by sharp and competitive colleagues.
• Are a smart, driven, career-minded individual who want to work on an equally ambitious team who will both mentor you and look for you to provide mentorship.
• Are willing to travel 30% of the time

About the Job

Daily media monitoring and reporting of coverage that affects agency and client business. Leading public relations efforts on behalf of a team.

Pitch top-tier media and secure national and localized impact stories. Develop and present strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall client strategy.

Craft and edit both media and client content materials, including pitches, press releases, e-blasts, newsletters, case studies, blog posts, social content, digital content, website copy, ad copy, and immersive copywriting.

Manage reporting, including the collection and tracking of results. Keep up to date on industry and media trends, editorial calendars, themes, deadlines, etc.

to create opportunities for clients. Secure press trips and media FAMs and assist in client media activations. Liaise with clients regularly to provide / receive updates and feedback to ensure account productivity on initiatives.

Produce thorough monthly updates for clients, including media updates and new initiatives (events, marketing alliances, awards, etc.)

On a nitty-gritty level, we are looking for the following :

• Someone with demonstrated writing skills and samples.
• Expert level communication skills, written and verbal.
• 3+ years of experience securing coverage in an agency setting.
• Proficiency in media monitoring, tracking and reporting tools such as Cision, Meltwater, etc.
• Experience working with tourism brands is a plus.

Where Your Time Will Go :

10% - Account Management, including Client Interface

10% - Monitoring & Benchmarking Results

40% - Pitching & Coordinating Media

40% - Writing

Don't Meet Every Single Requirement Here?

That's ok! We are dedicated to the continual enhancement of our diverse, inclusive, and authentic team. If you're excited about this role but your past experience doesn't align perfectly, we still encourage you to apply.

With different voices, backgrounds, and histories, we can come together and all contribute to a better place to work and produce better products for our clients.

And who knows? Maybe we have a fit for a great person like you in another role that you hadn't even considered.

What You Will Get From Us

We see our relationship with you as a symbiotic one, and we want to see you thrive and grow with us. In addition to working alongside a variety of great teammates in all our departments, you will have opportunities to grow your skill set within your discipline via training, learning, and new professional experiences.

Most importantly, you'll have support to help fill in the gaps as you settle in.

We have no bias for degree or specific experience, and we absolutely respect and expect to hire someone with intelligence, self-awareness, motivation, and ambition.

We evaluate your prior work and current interests to represent what you can do for us. Most of all, we hire people who prove themselves through their work, and who share our ambition to create the world's best digital market agency.

About the Interview Process

Our goal is to ensure the application process is transparent and straightforward. As such, qualified candidates can expect the following steps :

• Round 1 : Interview with HR
• Round 2 : Interview with Team Lead and / or Assignment

We do not offer Visa sponsorship or relocation services at this time.

Madden Media is an Equal Opportunity Employer. #LI-REMOTE