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What We Do
Paid Search Social Media Marketing Performance Display Amazon Marketing SEO Digital PR
Who We Are
Meet the Team
Our Work
Industries Served Case Studies
Insights
Marketing Blog In The News
Careers
Our Culture Job Openings Austin Los Angeles
Contact AUSTIN Los Angeles
Senior Amazon Advertising Manager
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The Senior Amazon Advertising Manager will drive new strategies and improve client performance across Amazon’s digital ad solutions.
They’ll own the client relationship for some of our largest accounts and work closely with our Paid Media Director and other senior leadership to create and deliver client strategy presentations.
A high level of expertise in Amazon advertising is expected, along with a demonstrated ability to effectively communicate performance towards key KPIs and produce impactful insights from data.
The ideal candidate is always looking to adopt new techniques and test ad types and features to ensure maximum ROI for our clients.
This candidate will help grow our clients’ businesses while also acting as a trusted internal resource on Amazon strategy.
The ideal candidate has people management experience in project management, team coaching and leadership and owning team performance.
Who Are We?Optimal is a media company on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals.
Brand, campaign, or cause : we maximize performance at every moment. Our team is leading the digital media charge in connecting consumers with the products and services that will help them live healthier, happier lives.
We strive to make a difference for our clients, the individuals we reach, and the world around us.Everyone at Optimal has the opportunity to learn, grow, and progress.
From our staff-led DEI initiatives to our Optimal Academy, we provide our team with the personal and professional training and development they need to achieve real career advancement.
Essential Functions, Duties, and Responsibilities : Ensuring efficient delivery, tracking, and optimization of Amazon Ads through platforms like Amazon Ads & Amazon DSPOptimizing Amazon product detail pages including titles, bullets, descriptions, images, and A+ content for higher conversion rate and search ranking.
Playing a key role in dictating comprehensive Amazon marketing strategy for ecommerce clientsOverseeing the growth & development of Amazon media associates while playing a key role in shaping our growing Amazon departmentManaging full-funnel Amazon strategies, focusing on aligning objectives and KPIs at each stage from awareness to conversion.
Monitoring ad delivery and budget pacing and making adjustments as needed.Driving continuous improvement by testing, experimenting, and implementing new creative, A / B, and multivariate test design and optimization.
Monitoring and analyzing campaign performance and proactively implementing optimizations using data-driven insights.Working with vendor contacts to ensure effective and accurate implementation of ad strategies.
Providing client-facing reporting and clear communication regarding campaign performance and opportunities for account growthOverseeing all Amazon operations including marketplace management, customer care, and supply chain.
Acting as the expert for all questions related to Amazon strategies, performance and industry benchmarks.Leveraging market research and creative and strategic thinking for category evolution strategies.
- Assist with Amazon operations, including fulfillment, inventory management, reviews, seller feedback and account health.Owning sales & inventory forecasting;
- monitoring progress towards sales targets on a monthly, quarterly, and annual basisMinimum Qualifications & Skill Requirements : 4-Year Bachelor’s degree in business, marketing, advertising, economics, finance, analytics;
or extensive relevant professional experience.3+ years of hands-on experience managing Amazon Ads and product listings in Seller / Vendor Central.
Extensive hands-on experience creating, optimizing, & analyzing performance of Amazon Sponsored Brand & Sponsored Product AdsExperience leading & executing comprehensive Amazon strategy for clients, encompassing ads management, storefront management, product listing optimization and new product launches, and logistics / inventory management.
Extensive experience working with Amazon reporting tools and superior ability to analyze Amazon marketing data to form actionable insights and develop new strategies.
Proficient in Excel and PowerPoint and superior ability to prepare and present performance dataBest-in-class written and verbal communication skills and client relationship skills.
Experience with Amazon DSP Pacvue, Skai (Kenshoo) or Amazon Marketing Cloud is also a plus. Benefits : Here are some of the ways we support an awesome company culture : Unlimited PTOMedical plans with 75% employer-paid coverageDental and vision plans with 100% employer-paid coverageStudent loan repayment plans401k with company matching100% employer-paid life insurance, long-term disability and short-term disabilityBonuses for employee and client referralsHealthy snacks, fruit, fresh-ground coffee and cold brew on tapDaily stipend for lunch deliveryWork-visit program employees can spend several weeks vacationing in LA and working out of our Los Angeles office.
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com / ", "logo" : "https : / / www.effectivespend.com / wp-content / uploads / 2015 / 04 / es-logo-5.png" , "industry" : "Digital Marketing", "employmentType" : "FULL TIME", "datePosted" : "2024-02-07", "validThrough" : "2024-10-21", "@type" : "Place", "address" : "@type" : "PostalAddress", "streetAddress" : "2000 E.
Martin Luther King Jr. Blvd.", "addressLocality" : "Austin", "addressRegion" : "TX", "postalCode" : "78702", "addressCountry" : "US" , "responsibilities" : "Client relationships, People management, Reporting, Analytics, PPC, Amazon Reporting, Amazon Marketing, Excel, Amazon Ads, Campaign Management", "qualifications" : "Marketing, Advertising, Communications, Business, Statistics, Analytics, or other relevant fields of study.
experienceRequirements" : " hands-on experience with Amazon Ads and Amazon reporting"
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As an integral member of this team, you’ll learn the most, improve the fastest, accomplish more, and have a ton of fun doing it! Come see why we’ve been named one of the Best Places to Work and Fastest Growing Companies in Austin!
About The Role
Effective Spend (An Optimal Company) is looking for an experienced Senior Amazon Advertising Manager to lead our Amazon marketing services team.
The Senior Amazon Advertising Manager will drive new strategies and improve client performance across Amazon’s digital ad solutions.
They’ll own the client relationship for some of our largest accounts and work closely with our Paid Media Director and other senior leadership to create and deliver client strategy presentations.
A high level of expertise in Amazon advertising is expected, along with a demonstrated ability to effectively communicate performance towards key KPIs and produce impactful insights from data.
The ideal candidate is always looking to adopt new techniques and test ad types and features to ensure maximum ROI for our clients.
This candidate will help grow our clients’ businesses while also acting as a trusted internal resource on Amazon strategy.
The ideal candidate has people management experience in project management, team coaching and leadership and owning team performance.
Who Are We?
Optimal is a media company on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals.
Brand, campaign, or cause : we maximize performance at every moment. Our team is leading the digital media charge in connecting consumers with the products and services that will help them live healthier, happier lives.
We strive to make a difference for our clients, the individuals we reach, and the world around us.
Everyone at Optimal has the opportunity to learn, grow, and progress. From our staff-led DEI initiatives to our Optimal Academy, we provide our team with the personal and professional training and development they need to achieve real career advancement.
Essential Functions, Duties, and Responsibilities :
- Ensuring efficient delivery, tracking, and optimization of Amazon Ads through platforms like Amazon Ads & Amazon DSP
- Optimizing Amazon product detail pages including titles, bullets, descriptions, images, and A+ content for higher conversion rate and search ranking.
- Playing a key role in dictating comprehensive Amazon marketing strategy for ecommerce clients
- Overseeing the growth & development of Amazon media associates while playing a key role in shaping our growing Amazon department
- Managing full-funnel Amazon strategies, focusing on aligning objectives and KPIs at each stage from awareness to conversion.
- Monitoring ad delivery and budget pacing and making adjustments as needed.
- Driving continuous improvement by testing and implementing new creative
- Monitoring and analyzing campaign performance and proactively implementing optimizations using data-driven insights.
- Working with vendor contacts to ensure effective and accurate implementation of ad strategies.
- Providing client-facing reporting and clear communication regarding campaign performance and opportunities for account growth
- Overseeing all Amazon operations including marketplace management, customer care, and supply chain.
- Acting as the expert for all questions related to Amazon strategies, performance and industry benchmarks.
- Leveraging market research and creative and strategic thinking for category evolution strategies.
- Assisting with Amazon operations, including fulfillment, inventory management, reviews, seller feedback and account health.
- Owning sales & inventory forecasting; monitoring progress towards sales targets on a monthly, quarterly, and annual basis.
Minimum Qualifications & Skill Requirements :
- 4-Year Bachelor’s degree in business, marketing, advertising, economics, finance, analytics; or extensive relevant professional experience.
- 3+ years of hands-on experience managing Amazon Ads and product listings in Seller / Vendor Central.
- Extensive hands-on experience creating, optimizing, & analyzing performance of Amazon Sponsored Brand & Sponsored Product Ads
- Experience leading & executing comprehensive Amazon strategy for clients, encompassing ads management, storefront management, product listing optimization and new product launches, and logistics / inventory management.
- Extensive experience working with Amazon reporting tools and superior ability to analyze Amazon marketing data to form actionable insights and develop new strategies.
- Proficient in Excel and PowerPoint with superior ability to prepare and present performance data
- Best-in-class written and verbal communication skills and client relationship skills.
- Experience with Amazon DSP Pacvue, Skai (Kenshoo) or Amazon Marketing Cloud is also a plus.
Benefits :
Here are some of the ways we support an awesome company culture :
- Unlimited PTO
- Medical plans with 75% employer-paid coverage
- Dental and vision plans with 100% employer-paid coverage
- Student loan repayment plans
- 401k with company matching
- 100% employer-paid life insurance, long-term disability and short-term disability
- Bonuses for employee and client referrals
- Healthy snacks, fruit, fresh-ground coffee and cold brew on tap
- Daily stipend for lunch delivery
- Work-visit program employees can spend several weeks vacationing in LA and working out of our Los Angeles office
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