Position Summary
The Sales and Marketing Director plans and directs marketing of the Premier Senior Living’s Community and services. Shows and initiates lease of apartments to prospective residents.
Maintains positive public contact in the community. Expands referral source base to positively impact census. Essential Job Functions
- Plan, organize, develop, implement, and interpret the programs, goals, objectives, policies, and procedures.
- Effectively educate medical community regarding Premier Senior Living
- Plans and oversee advertising and promotion activities including print, online, electronic media and direct mail
- Spend 75% of the time on making sales calls outside the community to medical, legal, insurance, financial professionals, rehabilitation facilities, medical offices, para professionals, senior organizations, hospitals discharge planners, social workers, clergy, retirement communities and other potential referral sources.
- Establish strategic marketing plans to guide marketing efforts in achieving revenue and census goals.
- Responsible for meeting and / or exceeding referral and admission goals.
- Interviews prospective resident information to ascertain needs
- Maintains detailed customer information and sales activities in CMR Software
- Plans and implements all marketing events and materials for variety of events and occasions.
- Establishes and maintains relationships with industry influencers and key community and strategic partners such as the Alzheimer’s Association, AARP, Diabetes Foundations, and so forth.
- Must have compassion for and desire to work with the elderly.
Apply Now! Start your journey with Premier Senior Living.
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