Organic Search ManagerSpeedway Motors • Lincoln, NE, US
Organic Search Manager
Speedway Motors • Lincoln, NE, US
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job_description.job_card.job_descriptionConduct in-depth market, user, and competitive research to identify opportunities for organic growth across product and content categories Perform detailed site audits to uncover technical, structural, and on-page optimization opportunities Monitor and interpret key SEO performance metricsincluding rankings, organic traffic, AI citations, SERP features, and conversion ratesto assess effectiveness and guide strategy Translate complex analytical findings into clear, actionable insights for cross-functional teams and leadership Stay ahead of search algorithm updates, platform changes, and industry trends to anticipate and adapt to evolving organic search landscapes Create and refine full-funnel SEO and GEO strategies that align with business goals and drive measurable results, from crawl discovery through to E-commerce conversion Partner with content, product, and marketing teams to develop demand-centric content strategies, including product pages, landing pages, and editorial content Design and implement on-page and off-page optimization plans, including technical improvements, structured data, and authority-building initiatives Collaborate with technology teams to ensure organic search considerations are integrated into site architecture, performance, and user experience Identify and communicate new opportunities for keyword targeting, content expansion, and organic experimentation Recruit, lead and mentor a team of organic search specialists & strategists, setting clear goals, KPIs, and development plans Oversee the execution of all organic search initiatives, ensuring accuracy, efficiency, and alignment with strategic priorities Manage the SEO budget, tools, and platformsdriving productivity and ensuring smart investment in resources Communicate progress, performance updates, and strategic recommendations to senior leadership and stakeholders Champion a culture of continuous improvement by optimizing team workflows, refining processes, developing experiments, and fostering collaboration across departments Ensure all organic search initiatives enhance both user experience and business outcomes Comprehensive Health, Dental and Vision Insurance Retirement Plan with Company Match Paid Time Off Paid Holidays Continuing Education Reimbursement Wellness Program and Healthy Living Reimbursement Discount on Speedway Motors Product, Rent Discount for all Speedway Properties, and Referral Bonuses. Growth Opportunities An extremely supportive team Opportunity to utilize your strengths and be creative Constant sitting or standing (may choose sit-down or stand-up desk) Occasional walking Rare bending / reaching, twisting Constant pinching, grasping, fine manipulation with fingers to use computer and phone Heated and air-conditioned indoor office work Work may be performed in a home office setting Bachelor's degree in Business, Advertising, or a related field 5+ years of experience in search engine optimization for Ecommerce websites Experience leading a team, either in an unofficial or official capacity Proven experience coaching others on the fundamental SEO elements : content, links & technical Expert at website analysis : page-level, domain-level and competitive analysis Expert at communicating technical SEO changes to software engineering teams & securing buy-in Experience with website migrations, demonstrating knowledge of HTTP status codes & their use cases Proficient in reading and editing HTML code using associated tools Experience with numerous keyword tools (Google, SEMrush, etc.), including bulk analysis via API Skillful with website crawling platforms such as DeepCrawl, Botify, or Screaming Frog Proficient with Microsoft Windows operating system, especially Microsoft Excel Experience with Ecommerce websites required (blog experience is a plus) Experience with SEO experimentation platforms a plus (seoClarity, RankScience, SearchPilot, SplitSignal, etc.) Experience with leveraging generative AI to scale operations is a plus
Organic Search Manager
We're seeking an innovative and data-driven Organic Search Manager to lead our SEO and GEO initiatives across all facets of our online business. This role combines analytical insight, creative execution, and thought leadership to drive growth through organic channels. You'll be responsible for developing and managing comprehensive organic search strategies, optimizing content and technical performance, and mentoring a team.
If you have a passion for search innovation, thrive on turning insights into action, and can align SEO goals with business outcomes, we'd love to hear from you.
We believe strongly in our company values and live them out each day! We work together as One Team across all departments, Choose Positivity in everything we do, put People First, encourage speaking up because You Have a Voice, and above all else we are Driven to Succeed. If you can embrace these values and they align with who you are, then we'd love to chat with you!
While we do offer the opportunity to work remotely, remote work opportunities can only be performed in the following states : Arizona, Florida, Illinois, Indiana, Kansas, Nebraska, Michigan, North Carolina, West Virginia, Wisconsin, Wyoming, and Texas.
Why you'll love working here :
- Opportunity to make a measurable impact on a growing e-commerce brand
- Collaborative, innovation-focused culture
- Competitive compensation, benefits, and growth opportunities
- Access to industry-leading tools and resources
- Work with a large-scale Ecommerce website with an abundance of opportunities
Here are the specifics :
Analyze (25%)
Develop (25%)
Manage (50%)
We'll take care of you here's how!
We put our employees first, and care about your well-being and personal life. From a competitive benefits package and 401k plan to growth opportunities, we have your best interest in mind, always.
Work Environment
What you'll need to succeed in this position :
Ready to lead our organic growth strategy? Apply today and help us shape the future of how customers discover and engage with our brand.
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