Responsibilities
JOB SUMMARY : Collaborate with and maintain new and existing Casino partnerships. Oversee the growth of casino player program revenue.
Represent NCLH as a brand ambassador in designated regional locations. Establish casino property partnerships using a variety of strategies and innovative methods.
DUTIES & RESPONSIBILITIES :
- Create and execute promotional programs; provide promotional materials to casino partners. Make recommendations to enhance our casino partners marketing effectiveness.
- Manage budget within guidelines to include travel, Co-op, supplies, advertisement, and promotions; review total budget each month.
- Coach and develop Casino team members to meet or exceed quality, service, and revenue objectives. Lead team through cold calling, trade shows and referrals.
- Implement cruise offer initiatives to grow new and existing business, ensuring maximization of property participation.
- Retain and manage business relationships for each casino partner and develop personalized approach to help maximize profits associated with casino events.
- Develop innovative ideas and strategies to actively participate in casino partner growth.
- Review, analyze and verify that program margins are acceptable through gauging correct complimentary offers and reinvestment.
- Ensure department KPI's related to bookings and revenue targets are met or exceeded.
- Manage on property certificate events, promotional offers, group cruises, and onboard amenities. Direct appropriate staffing and guest support for event drives.
- Negotiate sales plans and group contracts. Support key and channel accounts, promotions, and events.
- Analyze accounts' sales and marketing plans and Return on Investment (ROI); adjust when needed. Analysis to be completed following each initiative and discussed with casino management.
- Attend cruise events, trade, and consumer shows, etc. as needed. Travel related position up to 70% of work time.
- Perform other job-related duties as assigned.
QUALIFICATIONS
DEGREE TYPE : Bachelor's Degree
FIELD(S) OF STUDY : Sales / Marketing, Business Administration
EXPERIENCE :
- 7 years' experience in outside / inside sales, telemarketing, cold calling. Cruise experience preferred.
- Salesforce, or similar CRM experience preferred.
COMPETENCIES / SKILLS :
- Develop pipeline and lead generation through cold calling, trade shows and referrals.
- Effective verbal and written communication, rapport building, facilitation, team building, coaching and motivational skills are required.
- Outstanding interpersonal, teamwork, negotiating and communication skills to engage all levels within the organization and external customers.
- Proven team management experience preferred.
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