Senior B2B Lifecycle Marketing Manager

VirtualVocations
Decatur, Georgia, United States
Full-time

A company is looking for a Sr. B2B Lifecycle Marketing Manager to lead the development of comprehensive go-to-market omnichannel campaign strategies.

Key Responsibilities : Develop and manage comprehensive lifecycle marketing strategies to optimize customer engagement and conversionAnalyze customer data to identify trends and craft targeted campaigns across various touchpointsCollaborate with cross-functional teams to execute strategic campaigns that achieve pipeline and booking targetsRequired Qualifications : Minimum of 8 years of related experience;

or 6+ years with an advanced degreeExperience in B2B performance marketing, preferably within the tech industryProven track record in omnichannel campaign creation and execution targeting multiple personas and segmentsBachelor's degree in Marketing, Business Administration, or a related field preferredStrong analytical skills with the ability to translate data into actionable marketing strategies

9 hours ago
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