Senior Analyst, Media Analytics

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do.

Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.

With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Job Description

The Starcom Applied Analytics team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.

The Applied Analytics Senior Analyst is an advanced junior-level position that uses research, data, and analytics techniques to answer client business questions, develop test-and-learn’ approaches that roll-up to the client’s larger learning objectives, and implement best practices around strategy, activation, and campaign measurement.

The following information provides an overview of the skills, qualities, and qualifications needed for this role.

Responsibilities :

• Help drive day-to-day research and analytics efforts while delivering high impact, actionable insights.
• Execute consumer, media, brand, and market research that will drive the client’s business.
• Synthesize and provide clear visualization of insights surfaced by mining advertising and client data.
• Report on key metrics for campaign effectiveness and develop key findings for optimization.
• Develop and analyze media and brand targets that inform media strategies.
• Apply syndicated research and proprietary agency resources to client’s business.
• Evaluate new and potential data partners to identify the best resources and approaches.
• Proactively educate internal and external clients on research, tools, and approaches.
• Craft POVs for internal and external knowledge sharing.

Qualifications

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights.
• 1+ years in media / marketing research, consumer insight, business consulting, or advertising analytics.
• Experience with quantitative or qualitative research and working with large data sets to create insights.
• Familiarity with syndicated and customer data environments.
• Knowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python) a plus.
• Proficiency in Tableau, GoodData, Datorama, SQL a plus.
• Strong communication skills both written and verbal.
• Competency in Microsoft Office Suite with intermediate to advanced understanding of Excel.

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

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