Job Description
Job Description
Reports to : Marketing & Sales Enablement Specialist (Devon Mannix) and will also work closely with the CEO (Donna Shultz) and the President (Laurie Witte)
MSM is woman-owned, experiential agency bringing brands to life through award-winning experience design, engagement strategy, and flawless execution for trade show exhibits, corporate / retail environments, and digital experiences.
We focus on collaboration, the ability to adapt to client needs, and a passionate approach to service.
Core Values : Our employees support, promote, live, and breathe a service culture, where we :
Give and request honest feedback
Thrive in a demanding environment
Build meaningful relationships
Demonstrate a positive attitude and adapt to change
Set high standards and strive to exceed
JOB ACCOUNTABILITIES :
Implement lead scoring and nurturing strategies to move prospects through the sales funnel
Assist in developing and completing a comprehensive brand awareness strategy to increase MSM brand recognition and reach
Create engaging and shareable content that resonates with target audience
Track & analyze key brand metrics, such as social engagement and website traffic to measure success of initiatives Develop and implement strategies to improve customer engagement and satisfaction (loyalty programs & personalized marketing campaigns)
Track due dates and write compelling submissions to achieve award winning designs
INDICATORS OF SUCCESSFUL PERFORMANCE :
Additional new business
New leads generated
Increased followers
Increased satisfaction & business with existing customers
Additional awards won
COMPETENCY REQUIREMENTS :
Proven success with similar marketing accountabilities in past roles
Strong writing skills
Experience with tradeshows or in creative agency business
Core values alignment required
EXPERIENCE :
Manage multiple projects / priorities simultaneously while interacting with diverse groups
Proven ability to create compelling written pieces
Experience with RFP responses and client presentations
Salary range - $60,000 - $70,000 annually
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