We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.
We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.
We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential.
We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.
About the Role
Ensure all your application information is up to date and in order before applying for this opportunity.
Rula is seeking a dynamic and customer-centric Product Marketing Manager to join our growing PMM team. This role represents an incredible opportunity to help lead our efforts to bring quality, affordable behavioral healthcare to more prospective clients.
The product marketing team at Rula prides itself on developing a deep and constantly evolving understanding of the audiences we serve, and we translate those insights into campaigns, product experiences, and messaging that resonate with real people.
In this role, you will be our Product Marketing Manager specifically focused on all things related to new patient growth.
In addition to partnering with our in-house performance marketing, design, and product / engineering teams, you’ll also work closely with our users, other cross-functional teams and our agency partners to develop campaigns and programs that move the needle.
We’ll be looking to you to help translate what we know about the wants and needs of our audience, into campaign briefs, creative, and assets that bring those inputs to life.
You’ll serve as our eyes and ears of the competitive landscape, keeping us informed and strategically positioned to ensure we’re differentiated in the mental health market, and give prospective patients the best opportunity to find us.
We are as interested in your experience as we are in your abilities and potential; if you’re looking for an opportunity to have a meaningful impact in the mental healthcare space, and to continue to develop as a product marketer, this may be the perfect role for the next step in your career.
Required Qualifications
- 1-2 years of product marketing experience and 3-5 years of marketing experience
- Experience working on paid digital and integrated campaigns and the key metrics associated with tracking performance
- Expert in translating complex business concepts into consumer-facing campaigns
- Bachelor’s degree in marketing, journalism, communications, business, or a related discipline
Preferred Qualifications
- Experience in healthcare and / or marketplace businesses
- Demonstrated experience conducting qualitative and quantitative research
- Experience conducting comprehensive competitive and category analysis
- Experience working with business intelligence software platforms, such as Looker
We're serious about your well-being! As Part Of Our Team, Full-Time Employees Receive
- 100% remote work environment from anywhere in the US
- Competitive pay and benefits that don’t change based on location
- Health benefits : medical, dental, vision, life, disability, and FSA / HSA
- Access to our 401(k) plan
- Generous time off policies, including 2 company-wide shutdown weeks each year (for most employees) to focus on self-care
- Paid parental leave
- Employee Assistance Program (EAP)
- Stipend to ensure your home office sets you up for success
- Quarterly department stipend for team building or in-person gatherings
- Wellness events and lunch & learns spanning many topics
Our Team
The people of Rula are what truly define our mission and determine our impact on the people we serve. We believe in building not only a team, but a diverse community, inspiring each other by taking on big challenges, growing and succeeding together.
J-18808-Ljbffr
Remote working / work at home options are available for this role.
Senior Manager, Product Marketing - Walmart Cross Border, Imports
Manager , Product Marketing , you will play a pivotal role in driving the development and execution of innovative marketing strategies to enhance our brand presence and drive revenue growth. In this role, you will collaborate across Strategy, Analytics, Product, and Business to set a vision and buil...
Senior Product Marketing Manager
As a Senior Product Marketing Manager youll ensure that a product not only meets market needs but also stands out in a competitive landscape, driving adoption and growth. Define success metrics for products, ensuring product market fit and long-term lifecycle management. Lead and define product posi...
Marketing Product Manager
Accountable for some or all components in the marketing/product management life cycle; components include product maintenance, new or strategic product development, business case development and implementation activities for marketing products. Responsible for marketing / product management efforts ...
Product Marketing Manager, Marketplace Monetization
The Product Marketing Manager, Marketplace Monetization merchandiser will be responsible for improving customer experience and growing our business. Experience in product marketing or prior experience with web technology. Product Marketing IC3 - The typical base pay range for this role across the U....
Senior Product Manager - ANALYTICS *Remote. Most states eligible*
The Senior Product Manager combines user experience, business expectations, and technology to define and deliver products that delight the user base. This role acts as the primary relationship manager with business partners and stakeholders served by the product line, ensuring full engagement and co...
Sr. National Sales/Account Manager[100% Remote] for rapidly growing CPG / Consumer Products Company.
Develop and coordinate promotional marketing programs with key strategic retail partners for new product launches during every day & holiday/seasonal promotional selling seasons. Identify buyer influences, recommended trends & product needs, converted to our categories. Communicating to replenishmen...
Product Marketing Manager
Collaborate cross-functionally with product management, product engineering, product development, global business development, and corporate marketing. As a results-oriented team player with a strong interest in technology and proven marketing talent, you will use your skills and passion to work wit...
Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)
Implant Direct seeks a highly motivated, results-driven Senior Marketing Communications Manager to define, develop, and execute effective marketing strategies, ensure brand consistency across all marketing deliverables, and optimize marketing campaigns to drive the company’s revenue growth in core m...
Senior Manager / Associate Director, Product Marketing (CTV)
In this role, you will drive Product Marketing efforts for PubMatic’s core product, the SSP. Increase ICP and buyer persona awareness and share of voice including: end-to-end GTM launch planning for all release levels, product demos for sales training, learning and development, product-based demand ...
Senior Product Manager *Remote*
Product management, project management, program management, product marketing or product development experience. Senior Product Manager - 100% Remote. The Telehealth Senior Product Manager is responsible to partner with clinical and operational leaders to plan, design and implement new telehealth pr...