MARKETING MANAGER

Well-established and growing family-owned accessibility industry leader and innovator in the design and manufacturing of quality ramps serving the manufacturing and healthcare sectors by providing newfound freedom to the elderly and handicapped community with the most diverse range of accessibility products in the industry is seeking a qualified Marketing Manager who is a strong team leader, aligns with the company's values, and will take initiative in bringing new and improved marketing ideas to the management team.

This role must be accountable, have a positive mindset, be confident in their ability and ideas, yet humble enough to accept feedback graciously, be a team motivator, diligently adhere to all deadlines, be flexible in managing priorities, and be caring for their team.

Hours are Monday - Friday 8 : 00am - 5 : 00pm. Position is on site, with occasional remote flexibility and travel. Salary depends on experience.

Company offers 80% company-paid health plan as well as dental, vision, 401(k) with match, life and disability insurance, PTO, and bonus.

Responsibilities :

• Maintain knowledge of key marketing trends, industry, and competitive activity
• Plan and execute market research and adjust marketing strategy to meet changing market and competitive conditions
• Recruit and retain high-performing team members
• Effectively manage direct reports, providing strategic direction, support, development, and feedback to drive results
• Create and manage the marketing budget effectively, reviewing on a monthly basis
• Research and implement best practices in digital technologies to help company better understand and guide the customer s journey from beginning to end and work with outside contractors to ensure that systems and data evolve in a way that is aligned with the needs of the business
• Collaboratively develop and implement strategies that grow e-commerce customer base, sales, and margins and that align with the company mission, marketing, merchandising, and content across all non-digital channels
• Develop strategies for lead generation, new customer acquisition, and sales via digital and direct marketing
• Enhance CRM database to improve knowledge of customer preferences in brands and products
• Work with distributor partners and wholesale accounts to identify and implement strategies to grow sales on their websites
• Take responsibility for the integrity and functionality of all site content and engagement functionality on websites, digital marketing campaigns, social media, and email marketing to drive site traffic and enhance customer lead data in CRM
• Manage SEO and SEM
• Identify required site updates to improve site performance and implement necessary updates
• Oversee and carry out day-to-day management and activation of marketing channels including B2B, POS, trade shows, corporate partnerships, paid search (including brand and non-brand ads), SEO, display (including core display and paid social media on Facebook and Instagram), and retargeting
• Develop, test, measure, optimize, and personalize messages and offers in order to drive community involvement, increasing loyalty across the customer base
• Increase retention by utilizing relevant, targeted communications, effective life-cycle management, and other CRM tactics (email, direct mail, social media, mobile app, websites, etc.)
• Develop and implement promotion strategies to drive sales, site visits, transactions, order frequency, etc.
• Create and distribute reports that analyze e-commerce performance and make recommendations to improve
• Lead the development and activation of a comprehensive marketing content strategy designed to drive awareness, interest, and a compelling customer experience that drives sales and engages customers
• Lead demand generation programs, including the development, execution, and optimization of multi-channel, including inbound and outbound, demand generation programs
• Partner with the sales team to convert sales-ready qualified leads
• Own weekly channel success tracking by evaluating key performance indicators, such as the number of marketing qualified leads (MQL s), number of opportunities, and opportunity stages
• Oversee public relations (PR) and enhance the reputation of the client company, including identifying opportunities to feature the product in various mediums (TV, social media, radio, etc.

and building the public profile of the client company

• Assist the President with strategic planning, development, and coordination of all marketing communications programs to promote client company and further the company's sales objectives
• Lead and execute crisis communications strategy for company brand when relevant (drafting statements, deployment / response strategy, etc.)
• Oversee and execute a design and content strategy for all marketing efforts that reflect the company s marketing strategy, brand-building, and e-commerce goals
• Develop value-add educational content and marketing tools to help engage and support the customer
• Manage resources such as creative, email, and web companies to deliver on-target brand communications across all channels

Qualifications :

• 3+ years of experience in a similar role with comparable goals and responsibilities, including leading, mentoring, and motivating a marketing team
• Experience in creating and driving social, digital, and SEO campaigns to measurably successful results with increased lead generation and increased sales
• Experience and proficiency in all aspects of Marketing, including digital, print, graphic design, social media, video content, and production
• Experience in e-commerce operations, web-based content management tools, email marketing, and digital / social media in a business-to-business environment
• Experience with lead acquisition, CRM / database marketing, and direct marketing
• Experience in marketing B2B as well as B2C would be a plus
• Strong project management skills
• Ability to negotiate with vendors to meet budgets and timelines
• Bachelor's degree in business or marketing or equivalent work history
4 days ago