CMO VP Marketing

Why is This a Great Opportunity

Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.

Chief Marketing Officer job opening for a hyper-successful eLearning, online training courses, certification, performance marketing agency style, entrepreneur coaching, and membership community.

Reporting to and partnering with the CEO / COO founders through leading your team of around 8-10+ brilliant professionals, as a hands-on CMO with high leadership knowledge in direct-to-customer digital media marketing acquisition, and online sales funnels including webinars, you will be responsible for the 2 operating companies growth from around $20MM to $50MM+ :

eLearning, Training Courses, Coaching & Certification - this is the growth priority and you must have some company experience in that industry from a private company that invests heavily in Ads / SEM with high ROI from a short sales cycle (online training in self-help, personal growth, financial services / trading, real estate, business or marketing education are similar examples of non-corporate, individual membership communities)

SaaS Lead Generation Quiz / Click Funnels / Surveys / Questionnaires - for DIY self-service customer acquisition marketing and DFY funnels, with a sales team to bring on larger multi-funnel deals per prospect client

We need your experience, knowledge, needs, and aspirations to reflect :

Visionary leadership & innovative digital strategies of marketing and sales / business development; strategic yet hands-on, inspires people, manages change and projects for continued, exponential growth

Must have at least 1-2 successful long-term tenures (eg 3+ full years), from direct to customer, online courses and training, membership community brand, or from the media performance marketing growth agency with those types of clients

Examples of scaling the company you were employed by (or clients) approximately through a range similar to $7MM anywhere toward $20MM+

Proven ability with online product launch strategy & B2B demand generation campaigns into high converting webinars that have generated $3MM-$10MM+ revenues each launch campaign (eg annual enrollment periods or boot camp training events)

Experience of generating conversions to high ticket new client sales eg $2,500 to begin this training program or masterminds and join the private members' community;

with upsells to LTV of $20K-$40K over circa 1-2+ years

Excellent project management and campaign management abilities (organized, attention to detail, great planner)

Oversee suppliers, partners / prospect generators, VIPs, affiliates, full service / integrated in-house marketing teams

Branding, corporate affairs, M&A, fundraising playbook, major expansion

Data & Analytics to ensure the best decisions, budget management & ROI

Solid higher education eg Degree or MBA

Self-confident, resilient, and calm under pressure, with excellent communication and interpersonal skills in all mediums, formats, and methods including a remote team

Required Qualifications

Previously grown online courses, training events, coaching, or mastermind-type company from somewhere within the region of ARR $7MM - $30MM or more as the Marketing Leader eg VP, or CMO.

Mainly using direct response, big paid media budgets, eCRM for customer acquisition into webinars, and then registering for a course at around $2K-$3K to commence training as a member.

Other growth tactics are used and ideas are welcome however not unless you know how to spend $10MM and make $20M+ (just as an example).

The target customers are the general public and start-up business owners or solo entrepreneurs so it's B2C / Paid Social Media acquisition for a Business / Marketing training course.

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