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Business Development Lead
Business Development LeadMeras Water Solutions • Salinas, CA, US
Business Development Lead

Business Development Lead

Meras Water Solutions • Salinas, CA, US
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Job Description

Job Description

Summary

The Business Development Lead is responsible for overseeing territory operations and providing routine field service to customer sites, primarily within the greater Salinas region. This role reports directly to the CEO and collaborates with all internal departments to ensure service expectations are met.

In addition to field operations, this individual plays a key role in market entry and business growth strategies, analyzing market trends, identifying new business opportunities, and contributing to strategic decisions for lead generation and expansion in the agricultural sector.

Field Service Duties

Site Servicing & Operations

  • Serve as the primary field contact for the greater Salinas region and ensure consistent servicing and maintenance of assigned customer sites.
  • Schedule and perform remediation operations, including the application of chemical products and handling of application equipment.
  • Conduct site evaluations with the installation team to prepare for new equipment installations.
  • Perform Distribution Uniformity (DU) Tests and collect water samples as needed to support system optimization.
  • Deliver and transfer chemical products to customer sites when necessary.

Customer Relations & Communication

  • Establish and maintain strong, professional relationships with customers and team members.
  • Respond promptly to emergency situations such as chemical shortages, equipment failures, or urgent customer support needs.
  • Serve as a reliable and knowledgeable field representative, maintaining trust and communication with site contacts.
  • Inventory & Equipment Management

  • Oversee the timely delivery of chemical products and monitor on-site inventory levels.
  • Maintain adequate stock of parts and materials required for routine and emergency field service.
  • Monitor, adjust, and maintain equipment to ensure optimal performance.
  • Troubleshoot technical problems and diagnose errors to identify and implement effective solutions.
  • Ensure proper upkeep, care, and accountability for all company-issued tools, vehicles, and assets.
  • Safety & Compliance

  • Follow all company field protocols and safety procedures, including safe driving, use of personal protective equipment (PPE), and situational awareness in the field.
  • Complete all required safety training and certifications as assigned.
  • Adhere to company standards for environmental, equipment handling, and chemical application safety.
  • Business Development Duties

    Market Research and Analysis : Conduct research on domestic agricultural markets, focusing on specific commodities (e.g., wine and table grapes, vegetables, strawberries, and other row crops)

    Opportunity Identification : Identify emerging market trends, new product opportunities, and potential market gaps by analyzing supply and demand dynamics, consumer preferences, and technological advancements.

    Industry Monitoring : Stay current on agricultural policies, food safety rules and regulations, environmental factors, and innovations impacting the industry by attending conferences and monitoring industry news.

    Opportunity Development & Strategic Outreach

  • Screen potential business deals by analyzing market strategies, deal requirements, potential, and financials.
  • Evaluate business options and recommend strategic direction based on market intelligence.
  • Initiate contact with new prospects to understand their needs and present tailored solutions using our products and services.
  • Sales & Customer Engagement

  • Assist customers in selecting the right products based on their needs, product specifications, and applicable regulations.
  • Explain product features, pricing, availability, and credit terms clearly to customers.
  • Prepare and deliver quotes, including pricing, credit terms, and other bid specifications.
  • Emphasize product value and suitability through technical product knowledge and understanding of customer requirements.
  • Obtain purchase order numbers and submit them for processing.
  • Build and maintain strong customer relationships through consistent communication and responsiveness.
  • Conduct mid-season and end-of-year reviews to assess customer satisfaction and identify opportunities for growth or improvement.
  • Customer Support & Issue Resolution

  • Address and resolve customer complaints related to products or services in a timely and professional manner.
  • Maintain awareness of customer satisfaction levels and propose solutions to improve service quality and retention.
  • CRM & Administrative Responsibilities

  • Maintain accurate and up-to-date customer records in Salesforce CRM.
  • Track sales leads, log interactions, and ensure all sales activities follow internal processes.
  • Prepare and maintain sales reports and performance documentation as needed.
  • Qualifications / Skills -

  • Degree preferred
  • Preferably 5 years previous work experience in Agriculture and / or Agricultural Sales.
  • Ability to work both independently and collaboratively in a team environment.
  • Able to generate leads, convert leads into customers, and hit sales targets.
  • Communicate clearly and effectively.
  • Display good judgement when making decisions.
  • Strong people skills to maintain customer relations.
  • Customer-service oriented.
  • Display strong willingness to learn and tackle challenges.
  • Strong organizational skills, multi-tasking skills, and time-management skills.
  • Computers experience with MS Office (Excel, Word, Outlook, Sales Force) and smart devices.
  • Willingness to drive daily in the assigned area.
  • Must pass background check and drug screening.
  • Must have a clean DMV record.
  • Background Checks and a Drug screening are required. Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time."

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    Development Lead • Salinas, CA, US

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