Seawin Global is a premier manufacturer of quality shower door systems and related products located in Piscataway, NJ. Our company is a custom manufacturer of glass shower doors, glass partitions, barn doors, LED mirrors, shower bases, and wall surrounds.
Seawin’s customers are typically large scale hotels or multifamily projects located within the continental USA.
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As we expand our business into the e-commerce space, we are seeking a dynamic and experienced Marketing Manager to lead our e-commerce sales launch.
As the E-commerce Marketing Manager, you will be responsible for developing and executing a comprehensive marketing strategy to successfully launch and grow our e-commerce sales platform.
You will work closely with cross-functional teams, including product development, design, content, and customer service, to ensure a seamless and compelling online shopping experience for our customers.
Role and Responsibilities
- Develop and execute marketing strategies to increase revenue and market share
- Launch our product and market brand visibility in all areas of the internet on e-commerce retail websites including Home Depot, Wayfair, Amazon, Walmart, Build.com, Overstock.com, and more
- Creation of marketing content, including social media posts, emails, and other promotional materials
- Develop a content strategy that includes product descriptions, blog posts, videos, and other media to engage and inform customers.
- Implement SEO best practices to improve search rankings, drive organic traffic, and enhance online visibility.
- Design and execute email marketing campaigns to nurture customer relationships, promote products, and drive repeat purchases.
- Implement segmentation and personalization strategies to maximize campaign effectiveness.
- Develop and execute a social media strategy to build brand awareness, engage followers, and drive traffic to the e-commerce platform.
- Collaborate with influencers and brand ambassadors to expand the reach of our products.
- Manage company’s website content
- Develop solutions to effectively manage product content for 500+ SKUs across multiple retail partner websites
- Utilize analytics tools to track key performance indicators (KPIs) such as conversion rate, average order value, and customer lifetime value.
- Generate regular reports to assess the effectiveness of marketing efforts and make data-driven recommendations for optimization.
- Develop and manage the marketing budget, allocating resources effectively across channels and campaigns.
- Monitor spending to ensure campaigns stay within budget while achieving desired outcomes.
- Stay connected with industry trends and innovations and drive new initiatives that contribute to business goals
- Analyze trends, compare to historical data, present to team, and initiate improvements
- Prioritize and manage projects based on timeline, resources, and budget
- Continuously tests new digital opportunities with current and potential partners
- Build, lead and train our in-house E-Commerce team
Qualifications and Education Requirements
- Bachelor’s degree required
- Minimum of 5 years’ experience of e-Commerce and digital marketing
- Minimum of 3 years’ experience of selling on Wayfair, Home Depot, with Amazon (1p and 3p), Wayfair, Home Depot and Walmart platforms.
- Advanced proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Managing and implementing processes
- Experience building and managing direct to consumer digital marketing strategy
- Excellent leadership, communication, project management and organizational skills
- Must be a self-starter, creative thinker, and problem solver
- Directing and managing website technical structure, design, UX, content, branding / marketing, promotions
- Proficient in web analytics, A / B testing and SEO initiatives
Job Type : Full-time
Pay : $90,000.00 - $100,000.00 per year
Benefits :Schedule :
Monday to Friday
Application Question(s) :
Do you have at least 3 years of experience selling on Amazon, Wayfair, Overstock, Home Depot etc.
Education :
Bachelor's (Required)
Experience :
E-commerce & Digital Marketing : 5 years (Required)
Work Location : In person
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