Job Function
Marketing
Description
BrandSafway offers a competitive benefits package that includes medical, dental, vision, life and disability insurance along with a generous 401k plan.
Salary range for this position is $130 - $160K annually. This range represents the anticipated low and high end of the salary for this position.
KEY RESPONSIBILITIES :
Digital Strategy Development : Develop and implement comprehensive digital marketing strategies aligned with business goals and market trends.
Website Management : Oversee the design, functionality, and content of our company websites to ensure a seamless user experience and optimal conversion rates.
Lead website consolidation project.
Ecommerce : Work cross-functionally with IT, Sales and other key stakeholders and support teams to support ecommerce strategy development and execution
Salesforce Integration : Utilize Salesforce CRM to drive marketing automation, lead management, and customer segmentation strategies.
SEO and SEM : Manage SEO initiatives to improve organic search rankings and oversee SEM campaigns to drive targeted traffic and conversions.
Analytics and Reporting : Monitor digital marketing performance metrics, conduct ROI analysis, and provide actionable insights to optimize campaigns and drive continuous improvement.
Budget Management : Manage digital marketing budgets effectively, allocate resources efficiently, and optimize spending to achieve maximum ROI.
QUALIFICATIONS :
Leadership : Proven track record of driving cross-functional collaboration and delivering successful digital marketing strategies.
Analytical Skills : Strong analytical abilities with experience in data-driven decision making and proficiency in analyzing marketing metrics and KPIs.
Communication : Excellent verbal and written communication skills with the ability to effectively present ideas, influence stakeholders, and build strong relationships internally and externally.
Strategic Thinking : Demonstrated ability to think strategically, innovate, and execute digital marketing initiatives that drive business growth and achieve measurable results.
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Master’s degree preferred.
About Us :
A leading provider of access, specialized services to the global industrial, commercial and infrastructure markets, BrandSafway delivers access and scaffolding systems, forming and shoring, industrial services and related solutions to more than 30,000 customers worldwide.
With over 40,000 employees and operations in more than 27 countries, we deliver more value by helping customers improve productivity and safety on every jobsite.
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