Job Description
Job Description
Family owned and operated, Bake’n Joy Foods, Inc. is a leading manufacturer of top-quality bakery products that began over eighty years ago in 1941. We manufacture a variety of products for professional bakers including frozen scoop batters, predeposited muffin, cornbread, loaf cakes and Boston Coffee Cakes, mixes as well as an expanding line of fully baked items such as coffee cakes, loaf cakes and more. We remain committed to providing top quality products, service, and value to our customers.
- STAFFING AGENCIES AND RECRUITING FIRMS - PLEASE DO NOT CONTACT BAKE'N JOY FOR THIS ROLE
Category Management & Insights Analyst
Job Title : Category Management & Insights Analyst
Location : On-site (1 day / week remote flexibility per company policy)
Department : Marketing
Reports to : Director of Marketing and Sales Operations
Position Overview
We are seeking a business-minded, data-driven, and customer-focused individual to join our Marketing team as the Category Management & Insights Analyst . This highly collaborative role will be responsible for building, owning, and advancing the organization's Category Management capabilities, with a focus on turning syndicated data into compelling insights that drive strategic conversations with our retail and foodservice customers.
As the company's internal expert on in-store bakery category trends, shopper behavior, and market dynamics, this individual will work closely with Sales, Marketing, Revenue Growth, and Forecasting teams to translate complex data into actionable strategies. In addition to managing syndicated data sources and internal reporting tools, they will help shape the way our organization leverages data to inform pricing, promotion, assortment, and customer development initiatives.
This position is on-site , with one day of remote flexibility per week.
Key Responsibilities
1. Category Storytelling & Market Insights (35%)
Act as the internal expert on bakery category dynamics, using syndicated data (primarily NielsenIQ) to uncover trends and opportunity areas within in-store bakeriesDevelop compelling PowerPoint decks that showcase category trends, market gaps, and promotional strategies for use in retailer-facing presentationsTailor insights to reflect what’s happening nationally, regionally, and within specific banners or store formatsPartner closely with Sales and Marketing to position the company as a trusted advisor to retail customers in the bakery categoryCollaborate on sku assortment analytics, store set / shelf strategies & competitive in store assessments to inform optimal product placement & merchandising supportContribute to cross functional new product planning to identify opportunities, innovation gaps and concept testing with Marketing and R&D2. Ad Hoc Reporting & Cross-Functional Support (35%)
Serve as the primary data partner to internal stakeholders across Sales Operations, Revenue Management, Forecasting, and LeadershipSupport the Forecasting team with data uploads and trend-based analysis for demand planningSupport Revenue & Growth Management with trade spend evaluations, pricing analysis, and custom-built reports or system toolsAssist Sales Operations with gap-matrix tracking, trend analysis, and opportunity reportingPartner with Senior Leadership to build reports for the annual sales budget, monthly executive sales performance reviews, incentive tracking, and special projectsAssist Sales & Marketing in defining and tracking program performance metrics - retailer and competitive promotional effectiveness, marketing program ROI, plan for Seasonal programming & inform promotional calendars3. Continuous Improvement & Data Capability Building (15%)
Lead efforts to automate and scale internal data reporting practices through better tools, templates, and processesBuild dashboards, scorecards, and reporting formats for recurring use across functional areasEvaluate and support onboarding of new data sources or platforms to expand analytic capabilitiesAct as a thought leader in elevating the organization’s use of data to support more proactive, strategic decisions4. G2 / SDS System Ownership & Data Management (15%)
Serve as product owner of the G2 / SDS sales reporting platform used for monthly performance reviews and territory trackingManage monthly data uploads from the JDE ERP system and integrate spin data from redistribution partnersMaintain accuracy of sales hierarchies, product classifications, and customer assignments within the G2 systemTroubleshoot system discrepancies and serve as liaison between platform and internal teamsPreferred Qualifications
3 years of experience in category management, sales reporting, business intelligence, or syndicated data analysisHands-on experience with NielsenIQ, Circana / IRI, or similar syndicated data platformsAdvanced Excel skills required; PowerPoint proficiency essentialFamiliarity with Power BI, Tableau, or SQL is a plus but not requiredStrong attention to detail with an ability to detect data anomalies and ask critical questionsBachelor’s degree in Business, Marketing, Analytics, Economics, or a related field preferredKey Attributes for Success
Curious Mindset : Naturally inquisitive and driven to explore both the “what” and the “why” behind the numbersBusiness Acumen : Understands how to link data to commercial levers, strategy, and customer behaviorCommunication Skills : Can simplify complexity and present data-driven stories to executives and frontline teams alikeAdaptability : Thrives in a fast-evolving, growing organization with shifting needs and a wide range of data requestsOwnership Mentality : Takes pride in data accuracy, reporting consistency, and delivering high-quality work that others depend onEqual Employment Opportunity Policy
Bake’n Joy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.