Social Media Manager

Overview Of Role

The Defense Health Network (DHN) - National Capital Region (NCR) is seeking a talented and experienced Social Media Manager to oversee and coordinate all HQ-level social media efforts across multiple Military Treatment Facility (MTF) social media sites. This role requires a creative and strategic professional with expertise in managing social media platforms, creating compelling content, and driving engagement. The candidate will be equipped with a social media management platform provided by the contract and will collaborate closely with MTF teams to ensure cohesive and impactful communication across the region.

Roles And Responsibilities

Produce high-quality social media content and manage and oversee all HQ-level social media accounts, ensuring alignment with DHN-NCR branding and messaging.

• Coordinate with individual MTF social media teams to ensure consistency, accuracy, and timeliness of posts across platforms.
• Develop and execute social media strategies to increase engagement, expand reach, and promote DHN-NCR initiatives.
• Create high-quality graphics, videos, and multimedia content tailored for various social media platforms.
• Write engaging and clear copy for posts, ensuring adherence to organizational tone and style guidelines.
• Use a contract provided social media management platform to schedule, monitor, and analyze posts across all accounts.
• Track social media performance metrics and generate reports with insights and recommendations for improvement.
• Monitor trends, audience behavior, and platform updates to optimize content and engagement strategies.
• Ensure compliance with DoD policies and guidelines for social media use within military and healthcare contexts.
• Provide guidance and training to MTF social media teams as needed to enhance their effectiveness.

Educational And Certification Requirement

Bachelor’s degree in communications, Marketing, Journalism, or a related field.

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