Brand and Engagement Activation Officer

Job Description

Job Description

Company Description

Oxfam is a global organization that fights inequality to end poverty and injustice. We offer lifesaving support in times of crisis and advocate for economic justice, gender equality, and climate action.

We demand equal rights and equal treatment so that everyone can thrive, not just survive.

Oxfam America employees are able to work remotely, but to be considered applicants should reside in one of the following states that are within a 200-mile radius of an Oxfam America office which are located in Boston and Washington DC : ME, NH, VT, MA, RI, CT, NY, NJ, PA, DE, WV, VA, MD, NC or DC.

Job Description

The Brand and Engagement Activation Officer plays a crucial role in elevating Oxfam America’s brand awareness, developing and implementing audience engagement strategies, and driving impactful campaigns.

Aligned with Oxfam's mission to fight inequality and end poverty and injustice, this position collaborates closely with multiple teams, including Brand and Engagement, Creative Hub, Content, Digital, Campaigns, Resource Development, and Advocacy, Alliances, and Policy (AAP).

The Officer is responsible for executing strategies that effectively communicate Oxfam America’s brand story, messages, and values to ultimately create emotional connections with potential supporters.

This includes significant involvement with key programs such as Music / Cultural Outreach initiatives and the Oxfam Hunger Banquet program, among others, ensuring these initiatives align with and enhance Oxfam’s overall brand and engagement goals.

PRIMARY RESPONSIBILITIES

• Lead the development and execution of brand activation plans that resonate with diverse audiences, emphasizing Oxfam America’s mission to fight inequality.
• Strategize and oversee creative strategies to engage consumers authentically, supporting and expanding Oxfam America’s public profile and impact in the United States.
• Manage end-to-end brand activation events, program launches, and promotional activities, particularly in music outreach and hunger banquet programs to highlight Oxfam America’s work and impact.
• Supervise the recruitment, training, and management of volunteers for engagement events, collaborating closely with the Advocacy, Alliances, and Policy (AAP) activist program.
• Ensure seamless coordination between volunteers and campaign execution, fostering a strong sense of community and shared purpose among participants.
• Collaborate with cross-functional teams, including Public Engagement, Digital, Campaigns, and Resource Development, to ensure successful multi-channel communications efforts of brand and engagement events that inspire action and support for Oxfam’s mission.
• Collaborate with the Senior Manager, Brand & Engagement to keep track of and report out on budgets for brand campaigns, including quarterly dashboard shareouts.
• Optimize spending to achieve maximum impact while expanding brand awareness in the US.
• Track engagement and activation metrics to assess the effectiveness of brand initiatives.
• Prepare regular, comprehensive reports on campaign performance, ensuring coordination and transparency across teams, and using insights to inform future strategies and effective collaborations.
• Lead inclusive project management for brand initiatives, ensuring projects are completed on time, within scope, and aligned with Oxfam America’s objectives.
• Manage event schedules, logistics, and vendor relationships to ensure timely and efficient execution of brand activation activities.
• Oversee the logistical aspects of events from planning through to execution, ensuring a smooth and impactful experience for all participants.

POSITION EXPECTATIONS

• Will stay abreast of professional standards, trends, and issues affecting this set of responsibilities, demonstrating continuous learning of the field.
• Will work effectively and collaboratively in support of building a team-based, problem-solving work culture treating all persons with dignity and respect and will be familiar with and committed to Oxfam America mission, values and goals.
• Will have a fundamental understanding of gender justice and diversity within key areas of responsibility and a commitment to promoting gender justice, racial equity, and diversity in our workplace and programs.
• Within key areas of responsibility, will have a commitment to and be accountable for activities contributing towards a safe and accountable workplace environment, projects and relationships for staff, partners and the communities we serve.

Qualifications

• Certifications in marketing, communications, branding, community organizing, Associate’s degree, or some studies in pursuit of a Bachelor’s degree, or a combination of education and experience.
• Three to five years of experience in community organizing, communications or marketing field, ideally specializing in brand work and / or volunteer recruitment and engagement.
• Demonstrated experience in in-person brand activation, event planning, or related roles.
• Strong organizational abilities and project management skills.
• Innovative approach to overcoming challenges and identifying opportunities for brand engagement.
• Experience in managing relationships with key stakeholders, including public figures, volunteers, and community partners.
• Proficiency in analyzing data to inform campaign strategies and measure success.
• Excellent communication and people skills.
• Strong ability to work effectively with cross-functional teams and external partners.
• Capability to lead initiatives, motivate volunteers, and manage project teams.
• Two plus years project management experience using project management tools and scheduling software.
• Ability to leverage limited resources effectively to maximize impact.
• Sensitivity to and understanding of diverse cultural contexts, ensuring inclusive and respectful engagement.
• Passion for Oxfam America’s mission and values, and a commitment to making a difference in the fight against inequality and poverty.

PREFERRRED QUALIFICATIONS

• Knowledge of the field of international development and human rights.
• Multi-lingual, Spanish, English.

COORDINATES WITH

The Public Engagement (PE) team works with staff, including directors and managers across the Digital Marketing and Supporter Engagement, Brand and Engagement, Design and Content, Senior Leadership Team, Executive Office, Alliances, Advocacy and Policy, Global Programs, and Impact Resource Development teams, as well as communications professionals from across the Oxfam International confederation.

Additional Information

Exempt / Union / Salary Grade F

Salary Range - $70,000 - $75,000

Oxfam America is a Gender Just organization and an equal opportunity employer. We have a zero tolerance policy for any sexual harassment, exploitation, and / or abuse.

We welcome all persons to apply and do not discriminate. We take measures to prevent discrimination against any employee or job applicant on the basis of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity or gender expression.

We are an E-Verify employer.

For more information, please click on the following links :

E-Verify Participation Poster : English / Spanish

E-Verify Right to Work Poster : English Spanish