Marketing Analyst

COMPANY : HealthMark Group is a leading provider of health IT solutions for healthcare providers nationwide. By leveraging technology to reimagine the business of healthcare, HealthMark transforms administrative processes into seamless digital solutions.

HealthMark’ s proprietary MedRelease platform for Release of Information is pioneering an efficient, compliant, and patient-centric approach to support the entire spectrum of the patient information journey.

HealthMark Group was founded in 2006 with corporate headquarters in Dallas, TX and has been named to both the Dallas 100 and the Inc.

5000 for multiple years in a row as one of the fastest growing companies in the region and in the country.

LOCATION : Remote

ROLE : Marketing Analyst

MISSION : The Marketing Analyst will manage data-driven marketing efforts and sales operations support to maximize growth initiatives.

The role will be responsible for overseeing and optimizing use of the company's CRM database via HubSpot which includes both marketing and sales program management.

This person will play a key role in providing insights to HealthMark leaders by extracting key metrics from various data sources and turning those into actionable insights.

REQUIREMENTS : This role requires project management, attention to detail, collaboration, excellent communication skills and an organized ability to multitask.

The Marketing Analyst will have a focus on timely deliverables, analytic accuracy, process adherence, and system optimization.

OBJECTIVES :

• Own the ongoing management of HubSpot
• Maintain users, permission sets and property updates
• Assist in active data mining for the top of the funnel from various lead sources.
• Develop and maintain custom workflows in HubSpot for key activities such as lead management, internal notifications and automatic property updates
• Help develop, manage and maintain custom HubSpot reports and dashboards
• Implement, manage and monitor HubSpot processes including providing clear documentation on those processes for all HubSpot users
• Collaborate with analytics team to maintain data quality and scalability for both prospect and customer data.
• Leverage Google Analytics to provide insights into website activity including traffic trends, SEO, SEM, conversion rates and more
• Provide actionable insights into sales performance including pipeline, revenue growth, forecasting and bookings.
• Provide actionable insights into marketing campaign performance including website, tradeshows, email marketing and Business Development team

REQUISITE EXPERIENCE AND QUALIFICATIONS :

• BA / BS in business, marketing, digital analytics, or relevant fields
• 2+ years’ experience in data analytics
• 2+ years’ experience with HubSpot’s CRM
• HubSpot certifications in sales and marketing
• Google Analytics certification
• Google Ads experience and / or certification is a plus
• Orientation toward accountability, organization, prioritization, and synthesis.

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