Job Description
This is a hybrid role, and you must be located near Lake County, IL or Florham Park, NJ*
Trade Marketing at AbbVie has evolved significantly from an operational and tactic-focused responsibility for select products to one requiring development of complex pharmacy and distribution strategies across our entire portfolio of products in both specialty and retail channels.
A key driver of this evolution are the changing needs of our stakeholders in the specialty pharmacy channel where AbbVie has a significant footprint of high-value brands including Botox, and treatments for Parkinson’s, as well as higher cost and payer managed medications typically processed through retail pharmacy in Migraine, Psychiatry, and Eye Care.
These medications are used to treat complex, chronic conditions, and often require special storage, handling and administration, and typically involve a significant degree of coordination with Payers and HCPs, as well as a dedication to patient education, monitoring, and management.
The expectations of pharmacies in the healthcare ecosystem are quickly evolving as new technologies drive exponential change and transform the future.
Many pharmacies are just beginning to embrace these technologies and customer service innovation as specialty pharmacies seek to reinvent themselves to meet the evolving needs of their patients.
The Associate Director, Trade Strategy and Marketing Neuroscience and Eye Care, will play an important role in partnering with key pharmacy and channel stakeholders to optimize the patient experience and grow our AbbVie business now and into the future.
Patient needs are also evolving, as are their expectations of their experience at pharmacy. Whether it be a focus on convenience by experimenting with new, digital capabilities of their pharmacy, or seeking higher-touch clinical support models, these growing patient demands are putting pressure on manufactures such as AbbVie to define our future specialty and retail pharmacy value propositions and identify stakeholders in the channel to partner with to navigate this complex environment.
The Associate Director, Trade Strategy and Marketing Neuroscience and Eye Care is responsible for leading the identification and assessment of business opportunities in the fast-evolving specialty pharmacy and distribution channel and developing and implementing initiatives to partner with pharmacy and wholesaler stakeholders in support of patient onboarding and adherence to AbbVie products.
This role will support a combination of specialty and retail products across the portfolio and requires a strong understanding of pharmacy and distribution channels and their complexities and challenges, coupled with a strategic mind and an eye towards innovation.
Key job responsibilities include (but are not limited to) :
Lead the development and implementation of brand-specific Trade strategies with specialty and / or retail pharmacies to ensure medication access and enhance the overall patient experience
Identify new, strategic channel partners and programs that will support our vision to innovate and meet evolving patient needs in the pharmacy channel
Execute launch excellence in the Trade channel by serving as a key contributor to the launch planning process and partnering with a diverse mix of stakeholders to align brand go-to-market strategies and ensure seamless on-time, on-market supply for new product launches
Serve as the Trade lead in collaboration with Brand and cross-functional partners in important initiatives; manage through product supply disruption when needed, across the portfolio
Lead the strategic development and execution of brand value propositions for Trade for multiple products across various stages of their lifecycle by collaborating with Brand team and other cross-functional partners
Lead the creation and development of high-impact promotional materials for the Pharmacy Account team that support stakeholder needs, Trade and Brand strategic objectives
Serve as Trade lead for Annual Strategic Planning process across key brands
Represent Trade on IBTs and launch readiness teams, as appropriate
Manage relationships with internal business partners such as Brand, Payer, Customer Service, Demand Planning, MABI and the Trade Account Team with responsibility for wholesalers and pharmacies
Partner with agency of record and lead the development and execution of key tactics in alignment with Trade and brand strategies
Analyze and synthesize complex, and sometimes incomplete, pharmacy data sets to inform key strategic decisions
Participate in special Trade strategic projects, such as specialty at retail opportunities and other initiatives being explored to positively influence brand Gross-to-Net and P&L
Embrace the Trade Marketing culture by cultivating an inclusive environment that encourages synchronicity, agility, transparency and development.
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