Copywriter

Job Classification :

Marketing & Communications - Communications

The Company

Prudential Financial (NYSE : PRU), an industry leader in financial services for more than 140 years, is on a journey to become a higher growth, more nimble company - expanding access to investing, insurance, and retirement security for more people across the globe.

We provide a wide array of financial products and services, ranging from individual life insurance, retirement, and annuities to asset management.

With over $1.6 trillion assets under management and office presence in 20 countries across 5 continents, we help customers world-wide develop strategies for growing and protecting wealth.

The Business

Prudential’s Marketing Organization is integral to the growth of the company, driving deep understanding of customers and delivering experiences that achieve exceptional business outcomes.

Come be part of a diverse team of marketers who are passionate about putting customers at the center of everything we do and making their lives better by solving the financial challenges of a changing world.

The Team

The USB Creative Team is a highly collaborative environment where fast, exceptional work is mandatory. The USB Creative Team is fully aligned to helping the US Businesses achieve their goals.

You will need to be as passionate about solving business problems and achieving business goals and objectives as you are about doing award-winning creative work.

The Role

We’re looking for a dynamic, passionate Copywriter who wants the opportunity to tell great stories for one of the most respected, purpose-driven brands in the world Prudential .

The best candidate will have the ability and desire to take complicated financial services content and translate it into simple, concise, compelling copy that inspires consumer audiences to take action.

This position will be part of the USB (US Businesses) Creative Team and will support one or multiple U.S. businesses (Group Insurance, Retirement Strategies, Individual Life Insurance, and Prudential Advisors / Retail Advisory Services).

We’re looking for a great storyteller for multiple audiences. Someone with the ability to collaborate with a design partner to concept and execute across all media and touchpoints.

While prior financial services experience is not required, the desire to learn complex financial products is. The ideal writer should be able to take and implement feedback to grow as a creative professional.

This position supports a fast-paced organization and so the ability to manage complex, multi-step tasks is key to success.

Finally, the ideal candidate is an organized self-starter with excellent interpersonal skills and a keen ability to think outside the box.

Responsibilities include :

• Brainstorm, strategize, and create content that promotes products and services for Prudential and its US businesses
• Consult with cross-functional team members and creative leaders to create great copy
• Establish and enforce Prudential’s brand, messaging, and voice
• Ensure creative material is well-researched, effective, and consistent with goals and brand standards
• Present themes and concepts to key stakeholders and business partners, champion that work through to completion, and incorporate learnings for continued improvement
• Interview business partners, senior executives, subject matter experts and stakeholders to gather the information needed to create effective business messaging
• Stay current on marketing communications trends in and out of the industry
• Be in the know about various new media communications methods
• Understand Prudential’s institutional audiences and how to best communicate with them
• Recognize the nuances of communicating through all media formats and converting messaging to be applicable across all media
• Meet or exceed all deadlines and deliverables

This role is open to Hybrid or Virtual candidates.

Your Expertise

What you’ll need to succeed :

• Bachelor's degree from an accredited school
• 3+ years copywriting experience
• Experience in financial services, life insurance, annuities and advanced or institutional markets is helpful but not required.

The desire to learn all of these areas, however, IS required.

• Demonstrated conceptual ability in digital and offline channels
• Ability to differentiate between an idea and an execution
• Proficiency in Microsoft Office suite
• Detail oriented, sound writing / editorial judgment
• Clear, concise, and confident verbal communication skills
• Intellectual curiosity and a team-oriented, collaborative spirit
• All applicants are requested to provide a link to their portfolio when applying for the position.*
3 days ago