Senior Manager Communications - Statement Partnerships

Area : adidas Brands

Department : Marketing

Direct Reporting Line : Director Storytelling

Indirect / secondary reporting line :

Subsidiary / country : US

Location : Portland

GSMS Grade : M3

Number of Personnel Managed :

Cost Center / Budget and / or Revenue Responsibility :

Purpose & Overall Relevance for the Organization :

The Sr. Manager Storytelling drives the development of an integrated, through-the-line, marketing communications package to support adidas’ global and specific BU marketing and business objectives.

Role will be managed by the Director of Story-telling and this role will not currently have any direct reports fully individual contributorDay to day, this position will guide and be the voice of all marketing and go to market plans to support launches or moments with on time in full execution both internally and to the consumerInternally, this position will partner alongside the cross-functional product managers and merchandising teams to create cohesive and consistent go to market plans, inclusive of marketing and communication plansManaging and controlling all budget related to this partnership on a yealy basisAbility to move with speed via partner asks but also within confines of the adidas brand mission and morals & partnership positioning frameworkAbility to motivate and sell-in plans / ideas and work passion, planning and professionalWhile responsible end to end for all marketing plans inclusive of strategy / objectives / social / retail / digital / apps / events / key cities / seeding / and more this team will interface with key market comms leads to bring these plans to life and with approval via partner / teamWill show up at key internal milestones to provide transparency on where this partnership is heading multiple times yearlyIdeate comprehensive action plans for all BU communications projects with the aim to maximize brand and partners visions with (new) product exposure while maximizing efficiencies.

Envision communication opportunities, with elongated plans and planning as well as opportunities that came from the partner last minute to help execute within adidas strategySelect and steer global and local agencies across projects and activities for the business unit : agency briefing process on go-to market plans / tactics / media prior to content shootsCreate and manage an operational model on how we execute and deliver marketing in-full, on-time and within budget across all functional partners (markets / social / retail / digital / PR)Create continuous cadence of transparency with key internal stakeholders to ensure pro-active approach is felt within a large organizationIdeate post-campaign evaluation performance by conducting or coordinating research and tracking project development, collating results into regular quality reports.

Grow and lead a team of highly motivated individuals during a challenging business / macro economic environment

Key Relationships :

Brand adidas : Brand Management

Brand adidas : other BUs Brand Marketing / CTC function

adidas All global Markets

adidas Finance / Controlling

adidas Procurement

Partner & partner team

Creative Agencies

External agency partners

Knowledge, Skills and Abilities :

Ability to navigate conversations with a high-level external partner and partner teamUp to date on streetwear overall music, life, activities to jump in very quicklyKeen understanding on the Greater China and Asia Pacific markets including trends, media, social landscapeRemain highly professional and level-headed in chaotic and last minute scenariosRemain up-to-date on the fast developing Media Environment in general and New Media technologies and opportunities in particular.

Very strong presentation skills to articulate complex ideas and plansExcellent interpersonal / communication skills and managerial level of strategic thinking.

Partner management skills, influence, and build strong relations with the partnership teamSenior experience in marketing communications and partner / collab level marketing, campaign development and execution.

Academic and professional deep understanding of an ever-changing marketing landscape and advanced experience in project management systematic, methodologies and tools.

Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups : product marketing, communications, social, digital.

Broad understanding of and passion for the sports and fashion / entertainment industry.State of the art presentation and organizational skills.

Requisite Education and Experience / Minimum Qualifications :

Has worked on an external partner / collab / media relations / priorDegree in Marketing, Communications, Retail, Digital or a related field.

8+ years’ industry and / or relevant work experience.Fluent written and spoken English language skills + fluent Mandarin a plus