Director of Marketing

Description

We are looking for an experienced and strategic Director of Marketing to join our team in Western Massachusetts. In this leadership role, you will oversee a dynamic marketing team, drive international marketing initiatives, and manage multimillion-dollar budgets to elevate brand awareness and business growth. The ideal candidate thrives in a fast-paced environment, has a proven track record in B2B marketing, and is passionate about executing impactful strategies and fostering team collaboration.

Responsibilities :

• Lead and manage a marketing team composed of graphic designers, global communications managers, eCommerce specialists, and external agencies.
• Develop and implement comprehensive marketing strategies focused on international expansion and B2B growth.
• Oversee and manage multimillion-dollar marketing budgets, ensuring optimal allocation across print ads, websites, social media, trade shows, and product launches.
• Collaborate with cross-functional teams and external vendors to ensure seamless execution of marketing campaigns.
• Utilize data-driven insights to track campaign performance and refine strategies for maximum impact.
• Drive brand awareness through innovative digital marketing techniques, including paid search and Salesforce integration.
• Mentor and empower marketing team members at the early stages of their careers, fostering growth and collaboration within the department.
• Ensure all marketing initiatives align with overarching business objectives and deliver measurable results.
• Implement and utilize project management tools such as Monday.com or Fellow to streamline workflows and task management.
• Maintain strong communication across departments, vendors, and agencies to articulate goals and align efforts.

Requirements