Assistant Vice President for Development Marketing and Communications

UW Medicine Advancement has an excellent opportunity for

Find out if this opportunity is a good fit by reading all of the information that follows below.

an Assistant Vice President for Development Marketing and

Communications to join their team.

The Assistant Vice President for Development Marketing

and Communications (AVP) is responsible for leading

and integrating the functions that build and enhance the reputation

of UW Medicine. The AVP will focus most of their effort on

strengthening the relationships with donors, friends, volunteers,

alumni and the general public in a direct effort to increase

philanthropic support for UW Medicine. This position will be a

driving force as UW Medicine Advancement prepares to launch its

next campaign while ensuring alignment with UW Medicine and

University of Washington brand and organizational goals.

To this end, the AVP will serve as a collaborator and confident

advisor to UW Medicine Advancement’s Chief Advancement Officer / Vice

President for Medical Affairs and three Associate Vice Presidents;

UW Medicine’s : Chief Communications Officer and several leaders in

that department, CEO / Executive Vice President for Medical Affairs

and Dean of the School of Medicine; as well as University and

University Advancement leaders, academic leaders, volunteers, and

other advancement staff to plan, administer, and direct the

communications and special events activities that support

fundraising and in conjunction with future fundraising

campaigns.

This position will be a key leader on the UW Medicine Advancement

team in driving strategic communications and events that cultivate

and steward donors and prospective donors across the integrated

clinical, research and learning health system with a single mission

to improve the health of the public.

The AVP will lead efforts of the UW Medicine Advancement

Communications teams (Digital Engagement, Brand and Creative and

Strategic Communications teams) to develop strategic communications

to help ensure overall fundraising success. They will oversee the

efforts of the UW Medicine Advancement Events team to provide

strategic direction and leadership for UW Medicine’s special

events, with the goal of creating inspiring and meaningful

experiences that cultivate and steward donors and prospective

donors and showcase the impact of philanthropic giving at UW

Medicine.

The AVP will assist in the creation, dissemination and adaption of

UW Medicine Advancement’s brand and messaging platform for current

and future giving priorities, including for the future fundraising

campaign. They will develop and lead a comprehensive donor,

prospective donor, and alumni engagement plan in partnership with

UW Medicine Advancement fundraisers and alumni staff that

incorporates innovative and measurable strategies and tactics

across multiple programs and functions.

They will foster a culture of collaboration and open communication

across functions and teams at UW Medicine Advancement in order to

support and inform one another’s work, as well as to support the

work and goals of the fundraising teams. They will develop

successful partnerships with UW Medicine Strategic Marketing &

Communications and University Marketing and Communications in order

to maximize opportunities for partnership. They will partner with

the Assistant Vice President for Campaign for UW Medicine to

develop an engagement plan that drives philanthropy for campaign

priorities.

The AVP supervises four teams of diverse programmatic staff, with

15 total staff members. The four teams include : the Brand and

Creative Team, the Digital Engagement Team, the Special Events

Team, and the Strategic Communications Team. The AVP has three

direct reports, including the Senior Director for Engagement and

Communications, the Director of Strategic Communications, and the

Director of Brand and Creative. The AVP will build and maintain a

fully integrated, highly efficient team in order to best support

the communications and special events needs of UW Medicine

Advancement.

DUTIES AND RESPONSIBILITIES

Strategy (40%)

Set and oversee the implementation of the strategic

communications and events direction for UW Medicine Advancement’s

priorities and fundraising initiatives.

In partnership with UW Medicine Advancement’s leadership, create

and set communications and events strategies and tactics for a

multi-year, multi-faceted approach to fundraising, including

decisions regarding resources allocation and budget administration

for communications and events.

Develop and implement campaign communications and events

strategies to support campaign priorities across the UW Medicine

integrated health system, and when applicable, in alignment with

University Initiatives and intra-institutional fundraising

partnerships.

Develop and execute advancement marketing strategies that support

a culture of philanthropy in the UW Medicine health system in

alignment with state and federal (HIPAA) privacy regulations.

Represent UW Medicine Advancement on UW Medicine, University

Advancement, and other University-wide marketing and communications

committees, as well as with partner organizations.

Keep up to date with latest trends in Advancement marketing and

communications; implementing new strategic approaches to

effectively communicate with donors and other stakeholders.

Understand and apply metrics and key performance indicators to

demonstrate ROI of communications and events in support of

fundraising goals.

Communications (30%)

Provide leadership and oversight of the UW Medicine Advancement

Strategic Communications team, Brand and Creative team, and Digital

Engagement team that is responsible for outreach

activities / projects in support of alumni / fundraising communications

print / online), message development, and overall fundraising

success.

Work with UW and UW Medicine colleagues to ensure that

advancement and alumni materials comply with applicable brand

standards in both message and design.

In collaboration with UW and UW Medicine marketing and

communications partners, implement and oversee the communications

plan for UW Medicine Advancement’s next comprehensive fundraising

campaign, including drafting executive leadership communications

and major gift announcements.

Partner with UW Medicine Advancement senior leadership,

fundraisers and UW Medicine faculty and staff to facilitate the

creation of campaign case statements and proposals that represent

the priorities outlined in the campaign plan.

Current communication projects include but are not limited to :

electronic newsletters; creative for online giving campaigns; the

production of a consolidated website; and design / editorial support

for donor cases and proposals, Alumni programs, Donor Relations,

Annual Philanthropy, Campaign initiatives and others. The

communications team will also provide strategic partnership and

design support to the special events team.

Special Events (30%)

Working closely with the Senior Director for Communications and

Engagement and the Director for Special Events, the AVP will

provide leadership and oversight for the team that implements UW

Medicine Advancement and UW Medicine Alumni special events 50+

events each year that range from highly-visible fundraising events

to major gift cultivation and stewardship events.

While reinforcing UW Medicine’s mission, ensure that special

events directly support and generate visibility for fundraising

priorities, including facilitating conversations around major and

principal gifts.

Develop and implement events that align with fundraising and

campaign priorities, including campaign launch events and special

events, often in partnership with Medicine Advancement senior

leadership and fundraisers and / or campaign volunteer

leadership.

Work with the Director of Alumni Relations to create synergy

between the alumni and advancement programs.

CONDITITONS OF EMPLOYMENT

This individual will be responsible for events outside the

regular business day on a regular basis. Some evening and weekend

work is required.

The successful candidate will be expected to have regular,

reliable transportation for local travel and be willing to travel

when necessary.

SUPERVISORY RESPONSIBILITIES

The AVP supervises four teams of diverse programmatic staff, with

15 total staff members. The four teams include : the Brand and

Creative Team, the Digital Engagement Team, the Special Events

Team, and the Strategic Communications Team. The AVP has three

direct reports, including the Senior Director for Engagement and

Communications, the Director of Strategic Communications, and the

Associate Director of Brand and Creative. The AVP will build and

maintain a fully integrated, highly efficient team in order to best

support the communications and special events needs of UW Medicine

Advancement.

In this capacity, this position is responsible for hiring,

performance appraisals, promotions / reclassifications, salary

adjustments, disciplinary actions and / or handling

complaints / grievances.

MINIMUM REQUIREMENTS

Bachelor’s degree in any field or an equivalent combination of

education and experience.

Ten or more years of progressively responsible experience in

non-profit or institutional advancement, marketing and public

relations, special events or a related field with expertise in

communications.

Equivalent education / experience will substitute for all minimum

qualifications except when there are legal requirements, such as a

license / certification / registration.

ADDITIONAL REQUIREMENTS

• Excellent oral and written communication skills.
• Values the UW’s commitment to inclusiveness and UW Medicine’s

commitment to becoming an anti-racist organization. Demonstrates

respect and commitment to diversity. Experience in digital

marketing and website best practices.

Knowledge and experience with fundraising principles as well as

marketing principles and industry trends.

Demonstrated ability to integrate, manage, encourage and motivate

a high-functioning team. Must have outstanding skills in

leadership, mentoring and management.

Proven ability to work with a variety of constituents with unique

objectives to define and articulate the organization’s image and

priorities.

Proven ability to work well in a fast-paced, complex environment

with frequently changing and competing priorities.

Ability to write clearly and concisely in order to distill

complex scientific / medical information and data; ability to

multi-task and complete assigned projects in a timely manner with

the utmost attention to detail.

Strong interpersonal skills and customer service orientation.

Ability to communicate clearly, directly and empathetically in all

interactions.

Demonstrated ability to proactively and skillfully engage others

in ways that manage conflicts and build consensus, all with the

best interests of the organization in mind.

Demonstrated ability to maintain confidentiality and act in a

selfless manner and model ethical values of the UW.

DESIRED QUALIFICATIONS

Experience in a fundraising or development setting in healthcare

and / or higher education

Experience leading the communications and engagement plan of a

campaign, preferably in an academic medicine setting

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