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Senior Vice President, Market Strategy

Senior Vice President, Market Strategy

Capital Health PlanTallahassee, FL, US
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Senior Vice President, Market Strategy

Location : Hybrid / Tallahassee, FL

Reports to : Chief Executive Officer (CEO)

FLSA Status : Exempt

Employment Type : Full-Time

Position Overview

The Senior Vice President (SVP) of Market Strategy will serve as a key member of the executive leadership team, responsible for shaping and executing the organization's long-term market strategy. This role will lead efforts to position the HMO as the regional leader in providing high-quality, affordable, and member-centered healthcare. The SVP will guide strategic planning, market intelligence, business development, and growth initiatives that drive enrollment, provider partnerships, and competitive differentiation.

Key Responsibilities

  • Strategic Leadership

Develop and oversee the organization's market strategy, aligning it with the HMO's mission, vision, and financial objectives.

  • Lead enterprise-wide strategic planning processes, translating market trends and data into actionable growth initiatives.
  • Partner with the CEO, executive team, and Board of Directors on strategic direction and business priorities.
  • Market Development & Growth

    • Identify and evaluate opportunities for market expansion, partnerships, and product innovation across commercial, Medicare, Medicaid, and ACA markets.

  • Drive competitive positioning through product development, benefit design, pricing strategy, and value-based care initiatives.
  • Strengthen relationships with employer groups, brokers, community partners, and government agencies.
  • Market Intelligence & Analytics

    • Establish robust market research and analytics functions to monitor competitor activities, consumer preferences, provider landscape, and regulatory changes.

  • Provide data-driven insights to support decision-making on network development, pricing, and member engagement strategies.
  • Cross-Functional Collaboration

    • Partner with Marketing, Provider Contracting, Finance, and Clinical Operations to ensure cohesive execution of strategic initiatives.

  • Support network growth and integration strategies that enhance access, quality, and affordability.
  • Align member engagement and digital innovation efforts with broader strategic goals.

    • Qualifications

  • Education : Master's degree in Business Administration, Health Administration, Public Health, or related field preferred.
  • Experience :

    • Minimum 15 years of progressive leadership experience in managed care, health insurance, or healthcare delivery.

  • Demonstrated success in market strategy, business development, or strategic planning within a health plan or HMO environment.
  • Proven track record of leading growth initiatives in competitive healthcare markets.
  • Skills & Competencies :

    • Strong strategic thinking and analytical skills with the ability to translate insights into execution.

  • Exceptional leadership, communication, and relationship-building capabilities.
  • Deep knowledge of managed care operations, regulatory environment, and emerging healthcare trends.
  • Ability to lead cross-functional teams and influence at the executive and board levels.

    • Key Attributes

  • Visionary leader with a passion for advancing affordable, high-quality healthcare.
  • Collaborative and results-driven with a commitment to innovation.
  • Skilled at balancing short-term performance with long-term strategic positioning.

    • Compensation : Competitive base salary plus performance-based bonus and comprehensive executive benefits package.

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