Jul 10, 2025 - NPR is hiring a remote NPM Audience Data Manager, Sponsorship. Salary : $88,000 - $96,000 USD. Location : USA.
Overview
A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide.
Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success. We are committed to doing the right thing in our journalism and in every role at NPR. This means that integrity, adherence to our ethical standards, and compliance with legal obligations are fundamental responsibilities for every employee at NPR.
Introduction to position
This role actively collaborates with the product, sales, programmatic and digital operations teams to create and maintain audience data segments for use in sponsorship and across the entire NPR organization.
Candidates should have a strong interest in digital media and digital sponsorship, and should be comfortable communicating with NPR’s various sponsors, many of which are Fortune 500 companies. Learn about some of our sponsors here : NPR sponsor information is not linked here.
An ideal candidate should have a strong interest in digital media, digital sponsorship, ad tech, data analysis and podcasting, as well as an enthusiasm for public media, its mission and its programs.
This position is remote-permitted, but candidates must reside within the 10 states where National Public Media operates : NY, NJ, CA, CT, MD, VA, IL, CO, MN and Washington, D.C.
Responsibilities
DMP & Data Vendor Management
- Build and maintain first-party data segments within our DMP, Permutive, with a focus on driving performance for NPR’s sponsors
- Oversee the onboarding of data partners and activation of their segments across our inventory
- Internal SME on data technology partners, capabilities, matching methodologies, etc.
Internal Adoption & Enablement
Oversee go-to-market strategy for audience data capabilities, working with marketing and sales team to create and maintain sales collateral around data strategyProvide training sessions, documentation, and materials to support cross-departmental product adoption and sales enablementData Expertise & Client Activation
Serve as the primary contact on sponsorship-related data targeting, integrity, and methodology questions. Engage directly with clients on data-related capabilities, fill out sponsor data RFIs, and articulate how data can be leveraged to achieve client goalsProvide client recommendations on contextual targeting, brand safety, and brand suitability capabilities and best practices across podcasting and display inventoryWork with sales and media planning teams to package audience segments for digital proposals to meet client targeting KPIs and drive higher CPMsData Strategy & Maintenance
Collaborate with product to develop and oversee a strategic roadmap for data products and technology, identify opportunities for new capabilities, resolve data maintenance issues, and track resultsCreate and maintain benchmarks and performance data for audience and contextual segmentsWork with NPR’s product team on data connectivity / enablement, user authentication, and content segmentation to activate key IDs / signals across advertising platforms and channelsProgrammatic Optimization
Identify new first- and third-party identity partners to improve programmatic performance, and partner with the programmatic team for vendor onboarding and implementation across all SSPsExplore / scope a potential ID graph / ID bridging solution for NPR’s inventoryAnalyze the performance of identifiers and signals across the bid stream for all programmatic demand partners / integrations; establish benchmarks and track performance to improve bid rate, CPMs, and fill rateSupport programmatic team to ensure privacy compliance across programmatic data flows and QA CMP accuracyCompliance & Privacy
Support consent management work as it relates to sponsorship products and vendors, clarifying data privacy and building technical requirementsWork with NPR legal and consent teams to maintain advertising / sponsorship compliance with all privacy legislationThe above duties and responsibilities are not an exhaustive list of required responsibilities, duties and skills. Other duties may be assigned, and this job description can be modified at any time.
Minimum Qualifications
4+ years total experience in advertising operations, programmatic management, product marketing management, or audience analytics2+ years experience operating a data management platform (DMP), creating / maintaining audience segments based on data eventsExcellent written and verbal communication skills; customer service or client-facing experience is a plusAbility to work under time pressure and handle time-sensitive requests from clients / stakeholdersAttention to detail, ability to work independently and as part of a team; experience with cross-functional project managementPreferred Qualifications
Experience with Permutive DMP and identity vendors such as LiveRampExperience with programmatic DSPs / SSPs and troubleshooting programmatic deliveryExperience in ad-serving platforms such as Google Ad Manager 360 or MegaphoneStrong analytical skills and experience with large data sets / reporting toolsEducation Requirement
Bachelor's degree or equivalent in work experienceWork Location
Remote permitted : candidates must reside within NPR operating states : NY, NJ, CA, CT, MD, VA, IL, CO, MN and Washington, D.C.Required Skills
Hands-on experience creating insights from digital data (e.g., Google Analytics, Adobe Analytics, Google Ad Manager)Experience optimizing digital media campaigns or site optimization using analytics toolsProject management experience with strong communication skillsAttention to detail and ability to manage multiple prioritiesRelationship management to drive action across NPR stakeholdersStrong analytic abilities and ability to learn new data assets quicklyJob Type
Full-time, exempt positionCompensation
Salary range : The U.S. based anticipated salary range is $88,000 - $96,000 plus benefits. The range reflects the minimum and maximum salaries NPR expects to provide for new hires for the position across all US locations.
Benefits include health and wellness, paid time off, and financial well-being options. Eligible full-time employees have access to medical, dental, vision, life / AD&D, disability, and retirement plan options.
NPR is an Equal Opportunity Employer. NPR is committed to an inclusive workplace that welcomes diverse perspectives. Applicants are considered without regard to race, color, ethnicity, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, or other protected characteristics.
If you are a person with a disability needing assistance with the application process, please reach out to NPR Equal Employment. You may read NPR’s privacy policy to learn how NPR may handle information you submit with any application.
Want more NPR? Explore the stories behind the stories on our NPR Extra blog. Find more career opportunities at NPR.org / careers.
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