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Digital Marketing Specialist

Digital Marketing Specialist

AMN Healthcare Inc.USA, Texas, Dallas
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Job Description

  • Dallas, TX-Hybrid role, 2 days in office is required

Welcome to AMN Healthcare - Where Talent Meets Purpose

Ever wondered what it takes to build one of the largest and most respected healthcare staffing and total talent solutions companies? It takes trailblazers, innovators, and exceptional people like you.

At AMN Healthcare, we don't just offer jobs - we build careers that make a difference.

Why AMN Healthcare? Because Excellence Is Our Standard :

  • Named to Becker's Top 150 Places to Work in Healthcare - three years running.
  • Consistently ranked among SIA's Largest Staffing Firms in America.
  • Honored with Modern Healthcare's Innovators Award for driving change through innovation.
  • Proud holder of The Joint Commission's Gold Seal of Approval for Staffing Companies since 2006
  • Job Summary

    The Digital Marketing Specialist supports the execution of key brand digital marketing efforts by applying AMN brand guidelines through marketing activities to drive new supply initiatives and new business opportunities / engagements using various online marketing channels. This role maintains a broad knowledge base ranging from digital, paid media, programmatic, social media, copywriting and design to deliver quick turnaround in support of brand marketing strategies and initiatives, as well as support marketing department operations and initiatives.

    Job Responsibilities

  • Consistently demonstrates strategic expertise across search, display and social advertising.
  • Assists in guiding agencies in the development and evaluation of media campaign implementation and recommendations.
  • Have an understanding of media conversion tracking, installation and attribution.
  • Establishes and maintains a positive relationship with business owners to define, measure and optimize digital performance against objectives.
  • Utilize various online marketing channels to drive new supply initiatives and new business opportunities / engagement.
  • Ability to analyze advertising reporting and translate into cohesive marketing strategies and suggestions.
  • Research new potential paid media opportunities and / or technologies to create demand and lead generation as well as efficiencies for the company.
  • Troubleshoot any issues that arise with sources of data or platforms.
  • Provide operations support, including adherence to budget, invoice processing, and project management within scope of the role.
  • Key Skills

  • Client Service
  • Collaboration
  • Paid Media
  • Digital Advertising
  • Ability to analyze, optimize and report on digital campaigns
  • Qualifications

    Education & Years of Experience

  • Bachelor's Degree preferred but not necessary
  • 3-5 years in digital marketing, preferably with experience developing and executing multi-channel digital marketing campaigns
  • Additional Experience

  • Experience with Google Ads, Bing & Facebook Ads necessary
  • Experience with Google Tag Manager, Google Analytics, LinkedIn advertising, TikTok, Spotify a huge plus
  • Healthcare or staffing marketing experience a plus
  • Familiar with Salesforce and other CRM
  • Work Environment / Physical Requirements

  • Work is performed in an office / home office environment.
  • Team Members must have the ability to operate standard office equipment and keyboards.
  • AMN Healthcare will provide reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job.

    Our Core Values

  • Respect
  • Passion
  • Continuous Improvement
  • Trust
  • Customer Focus
  • Innovation
  • At AMN we embrace the ways we are similar and different; respecting all voices and ensuring everyone has the opportunity to contribute to our collective success. We acknowledge our shared responsibility to foster a welcoming environment where everyone feels recognized and valued. We cast a wide net to recruit and retain competitive talent and build healthcare workforces supportive of the communities we serve. We believe in the power of compassion and collaboration to build healthy communities where access to quality care is available to all. Equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.

    At AMN we recognize that in-person connections have value and promote collaboration. You will be expected to come into an AMN Healthcare office at a frequency dependent on the work arrangement for your role.

    Pay Rate

    $66,500 - $79,000 Salary

    Final pay rate is dependent on experience, training, education, and location.

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