Digital Marketer

Job Description

Job Description

Location : Hybrid – Occasional in-office collaboration

Employment Type : Full-Time

Pay Range : $68,860-$78,800 annually

About Pacific Health Group

At Pacific Health Group, we are at the forefront of revolutionizing healthcare. You will play a vital role in this mission. We are dedicated to improving health outcomes by addressing social determinants of health and coordinating comprehensive community-based services, particularly through our programs. If you are passionate about making a difference and have the skills to lead in this dynamic environment, we invite you to join our team.

Overview

The Digital Marketer will be responsible for creating, implementing, and optimizing Pacific Health Group’s online marketing strategy to amplify our mission, engage target audiences, and drive participation in our programs. This role blends creative storytelling with data-driven strategy—leveraging social media, email marketing, paid advertising, and website optimization to connect communities with our life-changing healthcare services. You will collaborate closely with leadership, outreach teams, and our in-house creative team to ensure our digital presence reflects our brand values and directly supports organizational goals.

Key Responsibilities Digital Campaign Strategy & Execution

• Develop and manage multi-channel marketing campaigns (social, search, email, display) to increase brand awareness and engagement.
• Create campaign calendars aligned with organizational priorities, health awareness months, and program launches.
• Collaborate with internal teams to ensure digital campaigns reflect current initiatives and service offerings

Traditional Marketing & Advertising

Content Creation & Management

Social Media Management

Analytics & Optimization

SEO & Website Support

Example Scenarios

Scenario 1 : Program Enrollment Push

You design and launch a targeted Facebook Ads campaign promoting Enhanced Care Management services to high-need zip codes. The campaign’s video testimonials generate 50% more clicks than previous static ads, leading to a spike in inquiries.

Scenario 2 : Event Promotion

You create a coordinated email, social media, and Google Ads campaign for a community health fair. On event day, attendance exceeds expectations, with over 200 new participant sign-ups directly attributed to your marketing efforts.

Scenario 3 : Campaign Optimization

After analyzing engagement data, you discover Instagram Reels featuring behind-the-scenes outreach work get 3x the reach of static posts. You shift strategy to prioritize more video storytelling, resulting in higher program awareness.

Success Measures

Requirements

Benefits

Time Off & Leave

Health & Wellness

Financial & Professional

Culture & Perks

Equal Opportunity Employer

Pacific Health Group is an Equal Opportunity Employer. We are committed to creating an inclusive and equitable workplace where all individuals are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, religion or creed, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity or gender expression, sexual orientation, national origin or ancestry, citizenship status, physical or mental disability, medical condition (including cancer and genetic characteristics), age (40 and over), marital status, military or veteran status, genetic information, or status as a victim of domestic violence, assault, or stalking. We value diversity in all forms and encourage individuals from historically underrepresented communities to apply.

Job Application & Offer Disclaimer

Pacific Health Group is committed to maintaining a transparent, lawful, and secure hiring process in compliance with California labor laws and employment standards. No candidate will be offered employment without meeting the required qualifications and skillset for the position and successfully completing all steps of our recruitment process, which include :

AI & Human Interaction (HI) in Recruitment

Pacific Health Group is committed to fairness, equity, and transparency in our hiring practices. We use AI (Artificial Intelligence) tools to help match candidate resumes against our job descriptions, focusing on qualifications, skillsets, and location.

All resumes that meet these criteria are then reviewed by HI (Human Interaction) — our recruiting and HR team. Pacific Health Group remains true to our Equal Employment Opportunity (EEO) statement, ensuring that every candidate is given fair and consistent consideration.