Senior Analyst, Paid Search

Beyond Finance is looking for an experienced marketer to join our digital marketing team. This position is focused on driving the continuous improvement and growth of our paid digital program.

We are looking for candidates who are excited about developing and executing on strategic marketing initiatives as well as improving upon existing processes and operations.

As a key member of our Marketing team, this position will engage in activities to attract new customers and ensure strategic alignment in the market.

The ideal candidate is passionate about learning, testing, executing, analyzing and optimizing digital experiences to grow and drive the business forward - not just generate more clicks.

This position reports into Marketing leadership and works cross-functionally with product, analytics, design and sales teams.

This is a hybrid role, located in Chicago, IL.

What You’ll Do

• Manage paid digital channels including paid search and paid social to profitably drive user acquisition
• Analyze key metrics across all digital marketing campaigns to identify trends and opportunities for continuous improvement
• Develop, own and implement testing initiatives to improve conversion rate and profitability of marketing campaigns
• Manage and implement new digital marketing campaigns directly in Google Ads, Meta Ads, and other platforms
• Perform market analysis and competitive intelligence research to inform new ideas or existing program improvements
• Collect, analyze and report on key metrics from all digital campaigns
• Collaborate with internal and external teams to ensure high quality execution of new marketing campaigns or initiatives in the areas of marketing, product launch readiness, service support, legal, risk, compliance and controls
• Other tasks and projects as assigned

What We Look For

• BS / MS degree in Marketing or a related field
• 2-3 years’ experience related to digital marketing, including paid search and paid social
• Prior Financial services and / or lead generation experience preferred, but not required
• Expertise in paid search and paid social self-service platforms (Google Ads, Microsoft Ads, Meta Ads, etc.)
• Strong understanding of optimization levers & testing approaches across search platforms
• Strong willingness to work hands-on in a performance-based, analytically-driven, and fast-paced environment
• Proactive and hungry self-starter that enjoys and thrives working in a fast-paced environment
• Ability to organize and manage multiple priorities with a strong sense of urgency and consistently meet deadlines
• Outstanding ability to think creatively, and identify and resolve problems
• Excellent analytical skills and understanding of experiment design, measurement, and analysis (i.e. A / B testing); strong ability to make recommendations supported by data-based rationale
• Demonstrated and quantifiable success in implementing successful test-and-learn strategies in the areas of campaign optimization, creative testing, and user experience
• Willingness to dive deep into the data to understand what is driving end to end campaign performance
• Creative thinker with excellent written and oral communication skills
• Hungry to work hard, learn fast, and do hands on work

Why Join Us?

While you make a difference for others, we’ll work to make a difference for you, providing an uplifting, collaborative work environment and benefits that reflect your value to us.

For eligible full-time employees, we offer :

• Considerable employer contributions for health, dental, and vision programs
• Generous PTO, paid holidays, and paid parental leave
• 401(k) matching program
• Merit advancement opportunities
• Career development & training

And finally, our team spirit and culture! We cultivate an environment of community, connection, and belonging across our entire organization.