Lifecycle Marketing Manager

A company is looking for a Lifecycle Marketing Manager to oversee the customer journey and manage automated marketing programs.

Key Responsibilities

Design and optimize automated nurture journeys and engagement programs across various digital channels

Develop and maintain lead scoring models and ensure timely lead routing

Monitor deliverability and compliance while managing engagement hygiene

Required Qualifications

5-7 years of experience in lifecycle, CRM, or marketing automation roles

Expertise in Salesforce Marketing Cloud or equivalent marketing automation / CRM systems

Proven ability to design scalable nurture journeys that drive conversion

Strong understanding of deliverability and engagement best practices

Analytical mindset with experience in optimizing marketing metrics