VP of Digital, Americas

SO, WHAT'S THE STORY?

In the Americas region our aim is to be the most desired premium footwear brand in the country (and Canada!). As we grow, we are focused on igniting our consumer experience across the marketplace (DTC and Wholesale), utilizing our customer segmentation plans to align with global initiatives, whilst driving localized needs.

Our Digital team is at the heart of this transformation. We’re building momentum across our digital channel, expanding our DTC footprint, and investing in technology and innovation to better connect with our consumers. We’re driving growth, elevating the consumer experience, and shaping the future of how people engage with our brand.

THE ROLE

The Vice President of Digital, Americas will lead the strategic direction and execution of our digital business, including ecommerce, CRM, digital marketing, re-commerce, and customer care. This role is responsible for delivering revenue growth, extending CLTV, optimizing the consumer journey, and driving innovation across platforms and channels.

You’ll be a key member of the regional leadership team, owning the ecommerce P&L and collaborating cross-functionally to align digital initiatives with broader business goals. You’ll play a critical role in fostering a culture of connection, innovation, and coaching. You will work with partners across the business in seeking and integrating Gen AI capabilities, and shaping our tech stack transitions.

At Dr. Martens, digital is more than a channel, it’s a mindset. As we accelerate our growth in the Americas, we’re looking for a bold, visionary leader to shape the future of our digital ecosystem. This role is about more than managing ecommerce; it’s about inspiring teams, connecting with consumers, and leading innovation across consumer touchpoints. You’ll be at the forefront of bringing together data, technology, and creativity to deliver frictionless journeys and meaningful brand moments to consumers in an omni-channel environment.

Key Responsibilities :

Strategic Leadership

• Define and execute the regional ecommerce strategy, elevating the consumer experience, growing CLTV, and owning ambitious growth targets for the channel.
• Lead the DTC Customer Care function, improving KPIs such as FRT, AHT, and CSAT.
• Drive omni-channel integration and digital transformation across the Americas region.
• Champion innovation, including Gen AI applications and new tech stack migrations.
• Collaborate with global digital and technology teams to ensure localization and personalization strategies are aligned.

Ecommerce Operations

Data-Driven Decision Making

Leadership & Collaboration

WHAT WE ARE LOOKING FOR

Physical Requirements :

Travel :

At Dr. Martens, we live and breathe our 3 core values —they’re at the heart of who we are. They never stand alone but work together as a balancing act of rights and responsibilities to support how we work together at DM’s. BE YOURSELF . ACT COURAGEOUSLY . SHOW YOU CARE . Our values also underpin the DM Way, our behavioural framework, which describes the 8 factors that drive success for our people.

Your technical ability will go hand in hand with our DM Way success factors :

WHAT'S IN IT FOR YOU?

Are you ready to fill your boots? Apply now!

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Dr. Martens will consider qualified applicants with criminal histories that do not conflict with their ability to do their role. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included, whatever their role in the Dr. Martens community.

We strive to create an accessible and inclusive application and selection process. We are committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and / or assessment processes. Should you require accommodation, please contact our Talent Acquisition team, by email at jobs@drmartens.com and we will work with you to meet your accessibility needs.