Job Description
Serving as the day to day account lead, the SVP will direct planning and strategy for their designated accounts. Comprehensive media knowledge, thought-leadership, and strategic marketing expertise will be essential to the continuous advancement of our clients' business.
The ideal candidate will have extensive experience in client-facing settings, will be an adaptive and collaborative leader, and will have had previous experience leading accounts that focus on a variety of media types including : local and national, programmatic, search, social.
Responsible for developing, implementing, and executing strategy to define the future direction of Client business
Actively listen to Clients and continually identify opportunities to lead thinking
Team leader for Client interaction fostering positive relationships
Identifies key target insights based on Client brief necessary for formulating communication strategy
Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience
Effectively communicates and solicits agreement of best opportunities for Client
Ensure the quality of work for all Client deliverables
Serves as key resource for local markets in defining media strategy and media plans
Supervising, training, and developing staff (managing workload, delegating, and managing projects and resources, performance management)
Develop process improvements and best practices to ensure consistency, flexibility, and efficiency resulting in solutions that meet or exceed Client expectations
Serves as leadership and content development coordinator for all Client presentations
Ability to cross sell interagency products and services
Collaborate with business intelligence / analytics, data and investment teams to identify consumer learning needs and drive consumer insight generation, analysis / interpretation
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