Marketing Manager

Marketing Manager BCforward is currently seeking a highly motivated Marketing Manager opportunity in Redmond, WA. Position Title : Marketing Manager Location : Remote (Redmond, WA, Needs to come onsite once in a while if required) Anticipated Start Date : ASAP Please note this is the target date and is subject to change.

BCforward will send official notice ahead of a confirmed start date. Expected Duration : 12 Months Job Type : Full time Contract Pay Range : $33 to $35 Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.

g., benefits, paid time off, per diem, etc.). Requirements : Job Description : Title : Marketing Manager Location : Remote (Redmond, WA, Needs to come onsite once in a while if required) Duration : 12 Months Job description We're on the lookout for a Product Marketing Manager to champion our burgeoning online experiences that power our post-sale monetization offerings including :

• Realms : Our personal server subscription, enabling up to 10 friends to engage asynchronously across platforms in a persistent world.
• Marketplace Pass : Our fresh content-driven subscription, providing players with a monthly updated catalog of add-ons, worlds, skin packs, and more to discover.
• Multiplayer & Servers : Pioneering the next chapter for client, we're scaling our multiplayer and online experiences to rival competitor offerings in this space.

You will work with disciplines across the organization to define strategy, develop go-to-market plans, and execute best-in-class campaigns across multiple channels.

You will have a direct impact on the growth of our subscription and services businesses. This is a great opportunity to enter a role that can have an immediate, direct, visible and revenue impact on the business. Responsibilities :

• Responsible for product branding, positioning and overall marketing plan, for Realms, Marketplace Pass, and our upcoming online experiences.
• Work closely with a cross functional team, including partnering with engineering leads, data science, creative teams in Stockholm, and marketing leads, to create, own and execute the product go-to-market plans for key marketplace content updates and subscription services.

Includes outlining KPIs, defining innovative ways to continually drive player acquisition / reengagement, and identify opportunities to drive marketplace conversion.

• Create, manage and implement the marketing of subscription monthly service updates for our subscription services, to help drive acquisition, engagement and retention of subscribers.
• Partner with the Business Owner of Realms Plus and Marketplace Pass, to identify and then execute how Marketing can assist with activities and features that reduce churn and increase subscriber engagement with the service.

As new features are added to the Realms Plus and Marketplace Pass subscriptions, develop marketing plans to promote the new features and ensure that marketing content is kept up-to-date to drive acquisition.

Identify tactics to help drive acquisitions of new subscribers. Work with the lifecycle team to drive ongoing lifecycle campaigns to subscribers to engage and retain.

• Work with the IMC and media teams to develop paid media campaigns that drive continued acquisition and retention for Marketplace Pass and Realms.
• Partner with the Player Lifecycle Management team to develop in-game messages that help players to retain and engage with our subscription services and online experiences.
• Manage relationships with our mobile and console platform partners to unlock promotional opportunities and work with PMM colleagues to ensure key beats are prioritized.
• Au To view the full job description,
6 days ago