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Sr. Director of Sales- NewsChannel 5 / WTVF- Nashville

Sr. Director of Sales- NewsChannel 5 / WTVF- Nashville

The E.W. Scripps CompanyNashville, TN, US
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Sr. Director of Sales

Are you ready to lead an exceptional sales team to new heights in one of America's most vibrant markets? At NewsChannel 5 in Nashville, TN, we're looking for a dynamic Sr. Director of Sales who can drive revenue growth through innovative multi-platform advertising solutions. In this pivotal leadership role, you'll help local and national businesses connect with their target audiences through compelling advertising opportunities spanning OTT video, search strategies, social media, digital display, email targeting, and broadcast television. Scripps offers a hybrid work option for this position.

What You'll Do :

  • Collaborate with the General Manager and other Scripps leaders to establish and accomplish station objectives
  • Create sales budgets and forecast weekly station revenue to achieve annual targets
  • Manage all broadcast and digital inventory, setting and adjusting station rates to maximize revenue
  • Lead the sale of advertising time to clients and agencies, representing the station locally and nationally
  • Meet with clients, advertisers, and community organizations to maintain high visibility in Nashville
  • Collaborate with sales leaders across Scripps to create best practices that optimize team performance
  • Ensure sales managers and sellers utilize Scripps Sales Process (SSP) resources and tools
  • Proactively create and manage enterprise or local station initiatives and new business projects
  • Partner with Sales Managers to train, develop, and motivate the local sales team
  • Foster career growth and development, creating a pipeline of talent for future Scripps sales management roles
  • Provide comprehensive coaching for sales managers in all aspects of local, national, and general sales management
  • Interface with the station's national rep firm to set goals and hold them accountable for results
  • Establish local market value through knowledge of competitor strengths and weaknesses

What You'll Need :

  • Bachelor's degree in business or related field or equivalent experience preferred
  • 10+ years proven success in media sales, including at least 3 years of management responsibility
  • Experience with inventory management, pricing strategies, and political advertising guidelines
  • Experience in agency and direct strategic account management
  • Knowledge of broadcast inventory and digital / video capabilities

    • What You'll Bring :

  • Strong analytical abilities to foresee potential pitfalls while remaining positive about achieving benefits
  • Facilitative problem-solving abilities
  • Desire for decision-making authority and willingness to accept responsibility
  • Strong initiative to tackle new and difficult challenges
  • Effectiveness in various presentation settings both inside and outside the organization
  • Proven leadership skills that foster open dialogue, empower others, and address conflict directly
  • Strong coaching skills with the ability to provide feedback with empathy
  • Ability to remain calm under pressure while managing multiple tasks in a fast-paced environment
  • Advanced oral and written communication skills
  • Advanced computer skills including Microsoft Office and Zoom
  • Driving required. Valid Driver's License, good driving record, and ability to provide proof of insurance with the company required insurance limits

    • Work Environment :

  • Normal office environment
  • Some travel required
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    Director Of Sales • Nashville, TN, US

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