Director of Performance Marketing

A company is looking for a Director of Performance Marketing to lead acquisition, retention, and loyalty marketing efforts.

Key Responsibilities

Lead planning, buying, and optimization of paid media campaigns to acquire new customers

Implement A / B testing and continuous performance improvements to maximize return on ad spend

Oversee lifecycle communications and retention campaigns to reduce churn and increase customer lifetime value

Required Qualifications

10-12+ years of marketing experience, with at least 5 years in leadership roles managing acquisition / retention teams and budgets

Proven track record in driving measurable growth through acquisition and retention campaigns

Skilled at translating customer and media data into actionable strategies

Experience in collaborating cross-functionally with marketing, sales, and operations teams

Customer-centric mindset that balances efficiency with brand experience