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Product Marketing Manager (Manufacturing) (Alpharetta)

Product Marketing Manager (Manufacturing) (Alpharetta)

Robert HalfAlpharetta, GA, United States
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A leading manufacturer of physical products is seeking a Product Marketing Manager to drive brand strategy, product messaging, and go-to-market execution. This newly created role will focus on taking products from concept to shelf , ensuring strong brand visibility, compelling packaging, and effective end-user engagement.

Key Responsibilities

  • Develop and execute brand strategies and integrated marketing plans to drive end-user demand.
  • Lead product packaging projects , overseeing communications hierarchy and working with internal design resources for execution.
  • Collaborate with print vendors and fulfillment partners to deliver launch materials and packaging assets.
  • Create in-store marketing activations such as POP displays, videos, and merchandisers.
  • Manage and maintain sales collateral inventory and recommend new materials as needed.
  • Act as a market intelligence expert , analyzing customer behavior, competitive positioning, and industry shifts.
  • Evaluate the effectiveness of marketing initiatives and recommend improvements.
  • Partner with external vendors to maintain and optimize brand websites .

What Were Looking For

  • Bachelors degree in Marketing, Business, or related field.
  • 4+ years of marketing experience with a strong focus on physical / retail products .
  • Proven experience in product commercialization and developing value propositions.
  • Comfortable collaborating with internal design teams and external print vendors.
  • Strong verbal and written communication skills; able to influence across teams and leadership.
  • Proficiency in Microsoft Office Suite and experience in fast-paced, high-volume environments .
  • Self-starter with strong problem-solving and strategic planning abilities.

    • Why This Role

  • Opportunity to own a newly created position with high visibility.
  • Work across multiple product lines with end-to-end involvement from packaging to in-store activation.
  • Hands-on impact in a collaborative, growth-oriented environment.
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    Product Marketing Manager • Alpharetta, GA, United States