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Lead Designer, User Experience Design

Lead Designer, User Experience Design

OneMain FinancialBaltimore, MD, United States
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OneMain is launching a critical initiative to design and scale industry-leading digital experiences across web and mobile platforms. We’re seeking a UX Designer to lead the development of cohesive, scalable user experience frameworks that will impact millions of customers and drive the success of our digital strategy.

In this role, you will translate complex workflows and systems into clear, intuitive experience models and information architectures. Leveraging your expertise in design strategy and systems thinking, you will collaborate closely with cross-functional teams, facilitate alignment workshops, develop experience blueprints, and create prototypes that guide seamless interactions. You’ll hone your storytelling and communication skills to articulate design vision and rationale clearly, ensuring buy-in across stakeholders. This role requires someone who thrives in bridging high-level strategy with detailed execution, with a passion for shaping cohesive, user-centered digital ecosystems.

About OneMain Financial

At OneMain Financial, our mission is to improve the financial well-being of hard-working Americans. As a leader in providing responsible credit access to non-prime customers, we are dedicated to being the trusted partner that empowers individuals to achieve a brighter financial future. Our team supports customers in addressing critical financial needs, from debt consolidation and home or auto repairs to medical expenses and other major costs.

About the Role

As a Lead UX Designer , you will partner closely with other designers, product managers, engineers, business stakeholders, and cross-functional teams to design cohesive, scalable user experiences across complex systems. This role will span both internal and external experiences, requiring an ability to conceptualize both exceptional customer experiences as well as efficient, compliant, and usable internal experiences with complex workflows. You’ll translate strategic goals into clear experience models, wireframes, and prototypes that guide seamless interactions across multiple touchpoints. Your expertise allows you to articulate design frameworks, information architecture, and user journeys with clarity, influencing stakeholders and leadership through data-informed insights and compelling storytelling. You serve as a design mentor and collaborator, fostering a culture of design excellence and continuous improvement by facilitating reviews, sharing best practices, and supporting the growth of fellow designers and teams. Your strong attention to detail and commitment to usability and accessibility ensure that every solution is polished, user-centered, and aligned with business objectives.

What You Bring to the Team

Strategic & Tactical Design Leadership – Balance big-picture thinking with hands-on execution—shaping user-centered strategies while delivering clear, usable design artifacts. Bring a strong, inclusive design perspective and confidently advocate for the user.Information Architecture & Systems Thinking – Create clear, scalable structures that make complex systems easy to navigate—using IA best practices to improve usability, findability, and consistency across products.

User-Centered Design & Research Integration – Design with empathy by leveraging user research, personas, and journey maps—whether it’s gathering your own insights or collaborating with researchers to translate insights into clear, impactful experiences.

Workshop Facilitation & Alignment – Lead workshops to uncover user needs, align teams, and co-create solutions—driving clarity, collaboration, and shared ownership.

UX Strategy & Methodology – Shape and share UX processes that promote accessibility, usability, and design quality—championing design thinking and repeatable frameworks for strong, consistent outcomes.

Product & Feature Collaboration – Partner closely with cross-functional teams to shape, prioritize, and deliver features that stay true to the design vision.

Prototyping & Experience Modeling – Create journey maps and user flows to show how experiences connect across touchpoints—balancing storytelling with regulatory requirements. Accessibility & Inclusive Design – Promote inclusive design and ensure accessibility standards are met by embedding best practices throughout the design process.

Team Leadership & Mentorship – Guide team growth through coaching and feedback while fostering collaboration, innovation, and high-quality delivery.

Independent Ownership & Decision-Making – Confidently handle ambiguity, make decisions independently, weigh trade-offs, and adapt designs as needs evolve.

Thought Leadership & Evangelism – Keep up with UX trends, share new ideas, and champion design excellence across teams.

Required Qualifications and Skills

The ideal candidate will be highly motivated, dependable, and detail-oriented, with a strong drive to work quickly and effectively within a high-performing, cross-functional product team. At OneMain, we thrive in a fast-paced, collaborative environment, with teams spread across the East Coast, Midwest, and West Coast. We are committed to the iterative process of discovering and delivering exceptional customer experiences. We are seeking the following :

7+ years of experience in Product Design or related fields.

7+ years of experience working collaboratively with product, engineering, design, content and user research teams.

A bachelor’s degree in Product Design, Interaction Design, Fine Arts, or a related field

Proven ability to influence product and engineering decisions in cross-functional settings, even without direct authority

Experience working in Agile, Kanban and other delivery models.

Experience writing user stories and jobs-to-be-done clearly articulating the business and user   needs and defining the acceptance criteria.

Skilled in direct engagement with user bases through user interviews, contextual inquiries, and other generative research methodologies to identify pain points, distill key insights and incorporate those into design recommendations for process transformation.

Skilled in defining and performing usability testing.

Expert proficiency with Figma, Miro, usertesting.com, Dovetail and other relevant domain software consistent with industry standards.

Strong portfolio showcasing a range of projects demonstrating your design process, critical thinking, and problem-solving skills.

Strong systems thinker with experience defining patterns, style guides, performing user testing, and building low and high-fidelity prototypes.

Solid understanding of software development and how to collaborate with developers.

Self-starter with exceptional time management and organizational skills with laser-sharp attention to detail and accuracy.

Solid communications skills and ability to influence stakeholders across the organization.

Preferred Qualifications

Experience in identifying and defining platform strategies, envisioning complex user interactions, and inspiring teams to push the boundaries of what is possible.

Can communicate complex concepts clearly and persuasively across different audiences and varying levels of the organization.

Preferred experience working in the financial services industry, especially consumer lending.

Location :

This role is Hybrid. You should be located within a commutable distance to one of our offices located in  New York City, NY, Wilmington, DE, Baltimore, MD, Charlotte, NC, Fort Worth, TX or Irving, TX with expectations to be in the office Tuesday, Wednesday and Thursday.

Salary :

Target base salary range is $150k - $170k , which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.

Who we Are

OneMain Financial (NYSE : OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.

Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.

Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with :

Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances

Up to 4% matching 401(k)

Employee Stock Purchase Plan (10% share discount)

Tuition reimbursement

Paid time off (15 days’ vacation per year, plus 2 personal days, prorated based on start date)

Paid sick leave as determined by state or local ordinance, prorated based on start date

Paid holidays (7 days per year, based on start date)

Paid volunteer time (3 days per year, prorated based on start date)

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User Experience Designer • Baltimore, MD, United States

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