Associate Director, Paid Search (80% remote)

We are hiring an Associate Director who will be an integral part of the Silverlight Digital team. We are an independent, well-rounded, energetic group that works at agile speed by avoiding large-agency layers.

We work in a team environment and put our clients’ success first. All of the team members share a common desire to learn and grow, and we are seeking that same spirit.

Responsibilities include :

Strategize, build, and oversee the optimizations of SEM accounts of our clients, while managing a few yourself (hands-on-keyboard)

Oversee SEM for tracking, analyzing, and reporting on SEM campaigns, as well as creating and testing ad copy and keywords

Help shape our clients’ SEM landscape by leading their strategy development and media objectives

Create and present innovative, business media recommendations collaboratively

Provide solutions to clients by utilizing Silverlight Digital’s resources and understanding the multichannel media model

Contribute to agency revenue growth through existing account opportunities, as well as new business

Maintain and strengthen relationships with our Google Partner team

Stay up to date on new paid search opportunities to bring to clients, ensuring that Silverlight Digital is a leader in the space and our clients enjoy the newest technology

Upsell and cross-sell Silverlight Digital’s wide array of services and offerings

Work with clients and the media planning team to create and implement a strong overarching media strategy

Evangelize the agency through speaking engagements, creation of case studies and thought leadership

Manage search specialists

Qualifications :

5+ years of SEM experience within an agency or in-house environment (and still loves the minutiae of Paid Search)

Keen understanding of the evolving digital landscape

Strong analytical mindset- fluent in performance KPIs and passionate about data analysis

Supervisory experience, training and working with junior team members

Understand how SEM, SEO, and paid social media fits into the overall marketing mix

Excellent written and verbal communications skills as well as presentation skills

MS Office proficiency, particularly Excel and PowerPoint

Works well in a team environment and must be comfortable in a client-facing role

Pharmaceutical experience is strongly preferred but not mandatory

Ability to use syndicated research to guide strategic thinking

Exceptional strategic leadership abilities and analytical skills

Ability to form and build client relationships

Perfectionist and proud of it

Silverlight Digital is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or other fascinating characteristics that make us each unique.