Marketing Coordinator

Job Description

Job Description

About Us

DEXSTA Federal Credit Union is a not-for-profit full service financial institution that exists to serve its members. Since 1937, our credit union has maintained our commitment of people helping people.

If our members have a need, we find the solution. Be sure to visit any of our branches and see the difference a credit union makes.

Jerry King PRESIDENT, CEO

Our Communities

Fulfilling the credit union movement’s mission of people helping people is always at the heart of DEXSTA Federal Credit Union’s community efforts.

We lean upon the old adage of actions speak louder than words to bring that philosophy to life in our communities. DEXSTA has been a long-time supporter of Children’s Miracle Network (CMN) Hospitals, Ronald McDonald House, and Sunday Breakfast Mission.

We also support the Boys & Girls Clubs of Delaware and are always looking for new ways to get involved! Any time the DEXSTA team comes together for a good cause, some fun and laughs always seem to follow!

DEXSTA Federal Credit Union is an equal opportunity employer that is committed to diversity and inclusion in the workplace.

We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship.

DEXSTA Federal Credit Union makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Our full time positions come with the following benefits that are paid by the company for employees :

• Medical and prescription plan
• Vision Plan
• Life Insurance
• AD&D Insurance
• Money Purchase Plan(Pension plan)
• Short Term Disability
• Long Term Disability
• Paid Time Off

Additional Benefits :

• Dental Insurance
• AFLAC Insurance
• 401k Plan with company match
• Incentive plans for certain positions
• Membership to the Credit Union

Position Summary :

The Marketing Coordinator is responsible for the effective operation of the marketing functions including but not limited to : business development, communication, community outreach, product and service promotions, and youth marketing to accomplish goals and plans within an authorized budget.

In addition, this position is also responsible for performing daily marketing functions such as providing support for marketing promotions, distributing marketing materials, coordinating special events and promoting the credit union products and services to current and potential members.

Duties and Responsibilities :

Follow all credit union policies, procedures, and requirements in addition to all state and federal laws and regulations, including Regulation CC, the Bank Secrecy Act, OFAC and USA Patriot Act / Customer Identification Act (CIP).

Educate members on various credit union policies, procedures and related laws and regulations where applicable. Works with various departments and vendors to implement and enhance products and services.

Marketing Collateral

Create, manage and execute all DEXSTA FCU brand collateral to include; print, digital, social, electronic and direct mail marketing pieces;

manage production of all marketing-related print projects.

• Manage vendor relationships in regard to all collateral including digital.
• Identify when vendor support is required for projects or tasks; select best vendor choice and manage relationship to maintain timeline and budget.
• Design aesthetically appealing, functionally useful work that blends the current design trends and techniques with established brand identity and standards.
• Selects and manages photos / images from stock photo service to ensure consistency to brand look and feel.
• Coordinate, implement and maintain youth marketing programs.
• Manage community outreach projects and programs.
• Prepare periodic reports that reflect the department activity, progress toward goal attainment and the effectiveness of programs and promotions.
• Prepare annual marketing plan and budget.
• Provide marketing related support, presentations and employee education or training.

Website Management

• Refreshes website content to ensure search engine optimization strategies; copyedit and proofread all site content.
• Develops and implements search engine optimization strategies.
• Reviews website statistics and monitors analytics using Google Analytics. Reports on web analytics and how to improve website traffic.
• Assists in the development of databases, site mapping, interactive applets, and / or custom graphics.
• Assists in ensuring SEO, and digital properties such as Google, Yelp, Bing etc. are regularly updated with correct information, links etc.
• Keeps abreast of emerging web technologies through relevant blogs, list serves, and events.
• Responsible for updating rate sheet, rates on website, in branch and phone recordings / messaging.
• Serve as a liaison for other departments to exchange and relay marketing related information as needed.

Social Media Platforms

• Generate, edit, publish and share content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Interface with and provide correspondence, on social media channels.
• Research, generate, edit and publish paid advertising through different social media platforms. Track success of paid ads with clicks, shares etc. through analytical reports.
• Other duties as assigned or required.

Essential Functions :

• Extended sitting of up to 70% of the time.
• Lifting up to 20 pounds may be frequently required. Lifting up to 50 pounds may be occasionally required.
• Bending and reaching above and below shoulder level may be frequently required.
• Sound perception / discrimination is frequently required.
• Continual verbal speech ability, color perception / discrimination and texture perception / discrimination is required.
• Intermediate mathematical skills (calculations / concepts involving decimals and percentages).
• Ability to analyze and collect data.
• Excellent oral, written, communication, spelling, proofreading skills, computer skills, interpersonal skills and time management needed.
• Strong problem-solving skills.
• Flexible work schedule and travel are required.
• A valid Driver’s License is required.
• Must be bondable.

Education and Training :

• Bachelor's degree in Marketing or a related field and / or equivalent job-related experience providing the necessary knowledge, skills, and abilities to successfully perform the responsibilities of the role.
• Minimum of 2 years of marketing experience and / or graphic design; social media platforms; credit union or financial institution a plus.

Experience in working with and assisting others in a professional setting.

DISCLAIMER

The information in this position description has been designed to illustrate the general nature and level of work performed by employees within this classification.

It is not designed to contain or be interpreted as a comprehensive inventory of all the duties and responsibilities and / or qualifications required of any employee assigned to this position.